TelevisaUnivision · 22 hours ago
Creative Director, Así Studios
New York, NY
Full-time
Onsite
Senior Level
$150K/yr - $175K/yr
6+ years expTelevisaUnivision is the leading Spanish-language media company in the world, and they are seeking a Creative Director to lead the development of sports-driven creative concepts at Así Studios. This role involves crafting authentic, culturally fluent brand storytelling that resonates with the U.S. Hispanic community, while collaborating with various teams to execute creative ideas across multiple media platforms.
Digital MediaMedia and EntertainmentNewsSocial Media Marketing
No H1B
Responsibilities
Set the Creative and Strategic Vision: Lead the development of bold, culturally fluent, insight-driven creative ideas rooted in sports insights, fandom behavior, athlete narratives, and competitive moments that push boundaries and align with brand and business objectives
Sports, Entertainment Creative Strategy: Partner with Strategy to define powerful audience insights, brand narratives, cultural frameworks, and storytelling perspectives including documentary-style approaches that elevate the creative thinking across leagues, teams, and major sports ecosystems
Drive Strategic, Cross-Platform Storytelling: Translate brand objectives into powerful creative platforms that perform across languages, generations, formats, and media environments—including social, digital, streaming, linear, and long-form storytelling
Reactive Storytelling Leadership: Oversee rapid creative cycles and real-time ideation, turning live sports moments, trending cultural conversations, and breaking news into immediate, brand-aligned creative output
Inspire and Manage Teams: Guide writers, art directors, producers, editors, and designers. Foster a collaborative, high-performing environment where bold, original thinking thrives
Client Partnership: Serve as a trusted creative partner to clients, confidently leading presentations, building relationships, and translating cultural nuance and authenticity, particularly within Hispanic and bicultural marketing
Lead Ideation and Pitching: Oversee brainstorms and develop pitch-ready concepts. Transform complex briefs into breakthrough ideas deeply rooted in sports cultural truth and audience context
Creative Oversight: Ensure creative excellence and cohesion across all phases of production from treatment writing to edits, visual language development, and final delivery
Cross-Disciplinary Collaboration: Work closely with strategy, production, editorial, design, and account teams to ensure alignment and consistency across the entire creative and execution process
Thought Leadership: Help shape the studio’s creative identity and contribute to industry conversations through trend awareness, innovative thinking, and cultural insight
Expertise in Navigating the ‘In-Between’: Craft content that resonates authentically with English-dominant, Spanish-dominant, and bilingual audiences—without relying on stereotypes or surface-level tropes
Qualification
Required
6–8 years of experience in a creative role, with significant experience in sports marketing, sports media, or branded sports content, as well as entertainment, social, and digital storytelling
Background in social, content, documentary storytelling, copywriting, art direction, or hybrid creative roles
Proven experience with short form and long-form or documentary-style sports storytelling, athlete-driven narratives, or episodic content development
Strong portfolio demonstrating sports-driven creative, including crossover work in lifestyle, entertainment, and culture across digital, social, video, and streaming
Proven creative strategist with experience turning insights into impactful, cross-platform creative campaigns that support brand and business goals
Experience working with athletes, creators, sports properties, or sports-adjacent talent, including league or team partnerships
Deep knowledge of U.S. Hispanic cultural dynamics, sports culture, media behavior, generational shifts, and cross-cultural storytelling frameworks
Proven experience leading social-first and creator-led content, as well as working within high-velocity, real-time content environments
Fluency in English and Spanish, with the ability to think, write, and present seamlessly in both languages
Experience collaborating with Strategy teams to turn insights into actionable creative platforms
Experience mentoring multidisciplinary teams and cultivating a strong creative culture
Comfortable guiding the creative process from pitch to post-production, maintaining clarity and creative excellence
Confident client communicator with the ability to translate cultural nuance into meaningful brand value
Passion for innovation, storytelling, and shaping the future of media for U.S. Hispanics
Familiarity or experience with creative tools and emerging technologies, including AI-driven ideation, content workflows, or production tools (a plus but not required)
Preferred
Experience working with major sports leagues or events (e.g., NFL, NBA, MLS, MLB, Liga MX, UEFA, CONMEBOL, FIFA, boxing, MMA, or other key global sports properties)
Experience within Hispanic-focused media platforms or multicultural agencies
Recognition or awards for multicultural or bilingual creative work
Familiarity with regional and generational differences across the U.S. Latino community
Passion for sports culture beyond the game including music, fashion, food, humor, gaming, and community
Strong knowledge of soccer and global football culture, especially within Hispanic and bicultural audiences
Experience with AI-assisted creative development, content optimization, or workflow tools
Benefits
PTO
Tuition reimbursement
Wellness and employee support programs
401K
Various life and insurance plans
Comprehensive health benefits package features medical, dental, and vision coverage options
Company
TelevisaUnivision
TelevisaUnivision is a Mexican-American media company which owns the American Spanish language broadcast network Univision.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.74BKey Investors
SOFTBANK Latin America Ventures
2024-01-18Debt Financing· $240.7M
2023-07-24Debt Financing· $500M
2021-04-13Series C· $1B
Leadership Team
Daniel Alegre
Chief Executive Officer
Wade Davis
Chief Executive Officer
Recent News
2025-12-21
Sports Business Journal
2025-12-19
Company data provided by crunchbase