Microsoft · 8 hours ago
Senior Product Marketing Manager - AI Adoption Content & Strategy
United States, Redmond, WA
Full-time
Hybrid
Mid, Senior Level
$106K/yr - $204K/yr
5+ years expMicrosoft is a leading technology company that focuses on empowering every person and organization on the planet. They are seeking a Senior Product Marketing Manager who will lead the adoption content strategy and creation for AI products, ensuring that the content is tailored to customer needs and learning behaviors.
Agentic AIApplication Performance ManagementArtificial Intelligence (AI)Business DevelopmentDevOpsInformation ServicesInformation TechnologyManagement Information SystemsNetwork SecuritySoftware
Responsibilities
Develop an understanding of Microsoft Copilot, and how customers use and optimize AI in real-world workflows
Articulate when and why Copilot delivers differentiated value versus other AI solutions, grounded in customer scenarios, not feature lists
Build empathy for customers at different stages of AI maturity, understanding their jobs-to-be-done, adoption barriers, and moments of value realization
Own the end-to-end adoption content strategy for Copilot, grounded in customer needs and learning behaviors
Define what adoption content looks like, including formats, lengths, tone, visual style, and depth for different audiences and channels
Establish clear guidance on what works, what doesn’t, and why, informed by performance data and customer feedback
Continuously evolve content strategy based on adoption signals, experimentation, and emerging content trends
Partner with agencies and creative teams to scale production, while maintaining editorial direction and quality standards
Own how adoption content is packaged and distributed across priority channels such as web, email, social, and in-product surfaces
Curate and calendar adoption content, both self-created and partner-created to ensure consistency, relevance, and momentum
Analyze performance data and customer feedback to refine content strategy, improve formats, and double down on what drives adoption
Share insights and best practices to elevate adoption content across teams
Embody our Culture and Values
Qualification
Required
Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
OR equivalent experience
Preferred
Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
OR equivalent experience
Company
Microsoft
Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.
10001+ employees
H1B Sponsorship
Microsoft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9192)
2024 (9343)
2023 (7677)
2022 (11403)
2021 (7210)
2020 (7852)
Funding
Current Stage
Public CompanyTotal Funding
$1MKey Investors
Technology Venture Investors
2022-12-09Post Ipo Equity
1986-03-13IPO
1981-09-01Series Unknown· $1M
Leadership Team
Satya Nadella
Chairman and CEO
Vukani Mngxati
Chief Executive Officer - Microsft South Africa
Recent News
2026-01-16
Morningstar.com
2026-01-16
Company data provided by crunchbase