Saltbox · 4 hours ago
Director of Growth (AI & GTM)
Atlanta, GA
Full-time
Hybrid
Director/Executive
$150K/yr - $170K/yr
6+ years expSaltbox simplifies the hardest parts of running a small online business, offering flexible workspaces designed to support growth in various industries. They are seeking a Director of Growth (AI & GTM) to lead their growth engine, focusing on digital acquisition, performance marketing, and AI-driven strategies.
E-CommerceLogisticsTransportationWarehousing
Responsibilities
Lead Saltbox's paid acquisition strategy across Google, Meta, and emerging channels (Reddit, YouTube, influencer, etc.)
Manage media agencies and vendors, optimizing for CAC, LTV, and ROI
Build dynamic segmentation strategies using 1P data, lookalikes, and intent signals
Rapidly test creative variations, audience cohorts, and messaging to increase efficiency
Lead Saltbox's exploration and implementation of AI in growth marketing workflows
Use generative AI tools (e.g., ChatGPT, Claude, Jasper) to 10x content production for landing pages, outbound email copy, ad creative, and localized campaigns
Implement and iterate on AI SDR and outbound tools (e.g., Smartlead, Instantly, Clay, PhantomBuster) to unlock scalable prospecting and lead nurturing
Build or collaborate on lightweight automation workflows for campaign personalization at scale
Continuously scan the landscape for new AI and martech innovations, quickly testing and adopting tools that give Saltbox a competitive edge
Own CRO strategy across our website and landing pages—using heatmaps, analytics, and AI-driven testing platforms
Personalize site experience using geo-data, UTM segmentation, and firmographics
Design and run A/B tests across key conversion points: demo forms, CTAs, creative formats, etc
Partner with Demand Gen to optimize lifecycle nurture journeys across email, SMS, and in-product touchpoints
Lead outbound growth motions through AI-assisted research and targeting, in collaboration with RevOps and Sales
Build influencer, referral, and affiliate strategies that extend reach in key local markets and niches
Build and own a structured experimentation roadmap—prioritizing high-impact tests across SEO, outbound, social, lifecycle, and referral
Develop a clear learning agenda, structured reporting, and agile test-and-learn systems
Collaborate with Community and Field Marketing to support local activation and city-by-city GTM strategies
Optimize channel mix by geography—leveraging local insights to tailor messaging and targeting
Partner with Growth Ops to build actionable dashboards for CAC, LTV, funnel performance, and campaign ROI
Drive martech innovation, including AI integrations and automation tools that streamline operations and unlock scale
Mentor and develop junior growth marketers or agency partners
Partner cross-functionally with content, demand gen, community, product, and sales
Operate both strategically and tactically—balancing vision-setting with day-to-day ownership of campaign execution
Qualification
Required
6–10 years of experience in growth marketing, performance marketing, product marketing, product management or demand generation
Proven success scaling paid acquisition programs (Google, Meta) and optimizing website performance
Deep familiarity with AI tools for marketing workflows (e.g., ChatGPT, Smartlead, Jasper, Clay, Browse AI, Midjourney, ElevenLabs, Notion AI, etc.)
Experience building outbound motions using AI-powered GTM tools (Smartlead, Instantly, PhantomBuster, Clay, LinkedIn outreach automations)
Proficiency in lifecycle/email marketing and lead nurture programs (Hubspot or similar platforms)
Track record of building and running multi-channel growth experiments with clear measurement and iteration
Comfortable balancing short-term wins with long-term growth infrastructure
Highly analytical and data-driven—can build dashboards, track metrics, and use data to guide decisions
Excited to be hands-on with campaign execution, tools, and testing
Entrepreneurial mindset with the ability to move fast, learn quickly, and think creatively
Preferred
SEO, influencer marketing, or affiliate program experience
Localized marketing or experience supporting geo-targeted campaigns
Experience with warehouse, logistics, or real estate-adjacent brands
Comfortable working in high-growth, early-stage, or startup environments
Benefits
Medical insurance fully covered for two Aetna plans, or a low premium for PPO
401K plan options
Company-paid long-term, short-term disability, and life insurance
Generous paid vacation, sick leave, and holidays
Paid parental leave
Opportunities for professional development, including job training and a dedicated learning budget
Company
Saltbox
Saltbox provides workspaces that offer fulfillment and logistics support to ecommerce entrepreneurs.
51-200 employees
H1B Sponsorship
Saltbox has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (3)
Funding
Current Stage
Growth StageTotal Funding
$48.8MKey Investors
Playground GlobalVillage Global
2022-11-29Series B· $35M
2021-04-15Series A· $10.6M
2019-09-05Seed· $3.2M
Leadership Team
Katerina Cirilli
President & Co-CEO
Tyler Scriven
Co-Founder & Co-CEO
Recent News
Morningstar.com
2025-10-29
Company data provided by crunchbase