Vertiv · 10 hours ago
Manager, Segment Growth Marketing
Westerville, OH, United States
Full-time
Onsite
Mid, Senior Level, Lead/Staff
8+ years expVertiv is a global leader in mission-critical infrastructure technologies, and they are seeking a Segment Growth Marketing Manager for Commercial & Industrial. This role is responsible for driving revenue growth, strengthening customer relationships, and enhancing market reputation across various high-growth industries.
Data CenterInformation TechnologyIT InfrastructureTelecommunications
No H1B
U.S. Citizen Only
Responsibilities
Execute integrated demand generation programs aligned to revenue targets for Healthcare, Manufacturing, Semiconductor, EV/Battery, and Pharma segments
Support pipeline creation and influence through targeted campaigns, account-based initiatives, and regional activations
Partner with Sales to align marketing activities with account plans, opportunity stages, and segment priorities
Track campaign performance, report results, and optimize programs based on data and feedback
Act as the day-to-day marketing partner for sellers and segment stakeholders
Support engagement with consultants, EPCs, GPOs, and channel partners to drive influence and specification positioning
Collaborate cross-functionally with Global COEs, Brand, Content, Digital, and Product Marketing to ensure effective execution
Activate vertical-specific messaging and content that positions Vertiv as a trusted partner in mission-critical C&I environments
Support thought leadership programs, industry events, innovation visits, and customer engagements
Ensure consistent messaging across campaigns, presentations, events, and customer touchpoints
Execute sales enablement initiatives, including vertical value propositions, playbooks, presentations, and customer-ready assets
Support sellers with customer insights, use cases, and competitive positioning relevant to each segment
Gather field feedback to continuously improve enablement tools and marketing programs
Qualification
Required
Bachelor's degree in Marketing, Business, Engineering, or related field
8-10 years of experience in B2B marketing, segment marketing, or demand generation within industrial, critical infrastructure, power, or data center environments
Exposure to working with GPOs, consultants, EPCs, specification-driven buying processes
Strong execution skills with attention to detail, timelines, and follow-through
Ability to work cross-functionally and manage multiple initiatives simultaneously
Demonstrated ability to drive pipeline creation, acceleration, and revenue influence
Excellent communication, storytelling, and cross-functional collaboration skills
Comfortable operating in a fast-paced, high-impact role
Willingness to travel as needed to support customers, partners, and key events
Preferred
Experience supporting Healthcare, Manufacturing, Semiconductor, EV/Battery, or Pharma markets is strongly preferred
MBA or advanced degree preferred; certifications in AI, cloud, data center, or enterprise IT; experience with partner-led go-to-market models preferred
Marketing Automation Platform (Eloqua), 6sense, and/or CRM Platform (Oracle Sales Cloud), Sprinklr, Wrike, experience a strong plus/preferred
Company
Vertiv
Vertiv designs, builds and services critical infrastructure that enables vital applications for data centers and industrial facilities.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.24BKey Investors
Starboard ValuePlatinum Equity
2022-10-20Post Ipo Equity
2020-02-10Post Ipo Equity· $1.24B
2020-02-10IPO
Leadership Team
Giordano Albertazzi
Chief Executive Officer
Peter Lambrecht
Vice President Sales EMEA
Recent News
2026-01-25
2026-01-23
The Motley Fool
2026-01-23
Company data provided by crunchbase