Juul Labs · 13 hours ago
Senior Director, Offline Engagement
United States
Full-time
Remote
Director/Executive
$209K/yr - $278K/yr
10+ years expJuul Labs is on a mission to transition the world’s billion adult smokers away from combustible cigarettes and combat underage usage of their products. The Senior Director of Offline Engagement will design and deliver integrated brand experiences, manage engagement programs, and lead a team to enhance consumer interaction and market presence. The role involves strategic collaboration with commercial leadership to shape engagement strategies and identify new market opportunities.
B2CConsumer ElectronicsConsumer Goods
Responsibilities
Design, develop and deliver insight led integrated brand and consumer experiences in offline channels that drive acquisition, engagement, and loyalty amongst adult smokers and vapers
Leverage consumer insights to develop experiential marketing programs to directly engage with adult smokers and vapers. Programs should generate brand awareness and deliver product education, with tools to support their transition
Deliver and optimize engagement programs to improve conversion rates of adult smokers and vapors as they transition to JUUL
Negotiate agreements with and manage Consumer Engagement agencies to execute in-market engagement programs
Lead a team of professionals to develop and oversee in-market engagement programs to be executed by contracted agencies
Collaborate with cross functional partners to develop communication messages to aid transition and conversion amongst various adult smokers and vapers
Deliver programs on strategy, on time, and on budget
Work closely with US Commercial leadership in shaping offline engagement strategies, route to market, and business expansion plans to support future product portfolio expansions
Identify and evaluate untapped geographies for potential market entry
Develop tailored approaches to increase Juul’s presence and market share in these regions
Qualification
Required
Proven track record of driving business growth through strategic initiatives
Proven track record of leading teams and creating environments where collaboration thrives
Strong analytical, negotiation, and communication skills
Bachelor's degree in Business, Marketing, or related field
10+ years of experience in executing engagement programs in offline channels
Preferred
MBA preferred
Strong preference will be given to those with US nicotine category experience or alternatively, working with CPG products in regulated industries
Benefits
A place to grow your career. We’ll help you set big goals - and exceed them
People. Work with talented, committed and supportive teammates
Equity and performance bonuses. Every employee is a stakeholder in our success
Cell phone subsidy, commuter benefits and discounts on JUUL products
Excellent medical, dental and vision, disability, and life insurance, plus family support, wellness, legal, and employee assistance program benefits
401(k) plan with company matching
Plus biannual discretionary performance bonuses
Company
Juul Labs
Juul Labs is a thriving team of scientists, engineers, designers and professionals who are committed to offering adult smokers alternatives to combustible cigarettes, while combating underage use of our products.
1001-5000 employees
H1B Sponsorship
Juul Labs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (7)
2023 (20)
2022 (37)
2021 (30)
2020 (31)
Funding
Current Stage
Late StageTotal Funding
$16.45BKey Investors
AltriaTiger Global Management
2023-11-09Series Unknown· $1.28B
2022-11-10Series Unknown
2020-02-06Debt Financing· $721.56M
Leadership Team
K.C. Crosthwaite
Chairman & CEO
Robert Terra
Vice President Corporate Communications
Recent News
2026-01-24
Anchorage Daily News
2025-12-19
2025-12-01
Company data provided by crunchbase