Twenty Four Seven Hotels · 1 day ago
CORP - DIGITAL MARKETING MANAGER
Irvine, CA, US
Full-time
Onsite
Mid, Senior Level
$95K/yr - $110K/yr
4+ years expTwenty Four Seven Hotels is currently seeking a forward thinking person to join their corporate marketing team as a Digital Marketing Manager. The role is responsible for leading marketing initiatives, driving growth of the online presence and executing paid media strategies to positively impact revenue performance for the hotels in their portfolio.
HospitalityHotelReal Estate
Responsibilities
Drives continuous improvement of hotel search engine rankings through link building, keyword-informed copywriting, and recurring content refreshes
Monitors and maximizes performance of brand websites measured by Conversion Rates, Referral Traffic, and Search Engine Rankings
Ensures that all third-party hotel listings are optimized, visible, accurate, up-to-date, on-brand and engaging
Establishes SEO writing guidelines, (e.g., where to place keywords in copy so that it gets the most traffic, how to write effective headlines and how to write effective call-to-action statements)
Performs regular search audits to gauge each hotel’s visibility on major search engines and information gathering services including technical website analysis, competitive/keyword research and link analysis
Develops and manages landing pages for paid and email marketing campaigns with Sales and Revenue teams
Develops integrated digital marketing strategies and tactics such as programmatic display, retargeting, paid search and paid social
Creates content for online campaigns
Manages well balanced distribution strategy among direct channels and OTAs to optimize channel mix and search rankings (SERPs)
Collaborate with Revenue teams to drive fair share on OTAs and promote packages and offers through Travel Ads and co-op campaigns
Advises on paid placement and ad space for specific OTA’s
Creates monthly and quarterly reports for stakeholders, owners, hotel leaders and 24seven Hotel executive staff on key marketing metrics, ROI and revenue growth
Develop and manage marketing budgets, monitor and make recommendations
Regularly analyzes performance reports to assess the effectiveness and digital marketing campaigns and make data-driven improvements
Supports and advises hotel management responses to online guest reviews across all channels, including but not limited to TripAdvisor, OTA sites and Facebook
Qualification
Required
4-year college degree preferred (Major in Marketing or related field strongly preferred)
Minimum of 4 years' experience in digital marketing, with an emphasis in SEO, e-commerce and online paid campaigns
Proven track record developing digital marketing strategies and creating content for online campaigns, including SEO/SEM, paid search and/or social media management
Familiarity with major hotel brand website configuration, third party booking software and other various customer-facing, digital communication channels (i.e. TripAdvisor, Expedia, Yelp, etc.)
Past e-commerce responsibilities and demonstrative experience with tracking growth and generating analytical reporting
Experience with managing campaign budgets
Experience managing multiple brand entities and key hotel markets from both a creative and analytical standpoint
Highly organized with strong communication skills and a teamwork style to accomplishing goals
Ability to build positive relationship with internal customers in the field and at the Corporate Office
Ability to travel locally and overnight up to 30% of the time
Benefits
Medical, Dental, Vision, Ancillary Benefits, 401K
Paid Time Off, Paid Sick Time
Job Training
Associate Referral Program
Hotel Discounts
Company
Twenty Four Seven Hotels
We’re a hotel management company based in Southern California with a portfolio of 30 premium-branded and independent lifestyle, upscale and select-service hotels throughout the western and south-central United States.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
David Wani
CEO
Gary Gray
Chief Investment Officer
Recent News
Los Angeles Business Journal
2025-03-03
Company data provided by crunchbase