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Merritt Group · 1 day ago

Digital Marketing Manager (Denver or DC)

Denver, CO

Full-time

Onsite

Mid Level

Merritt Group is seeking a Digital Marketing Manager to join their growing MG Digital team, working with leading technology startups and global brands. The role involves leading mid-funnel marketing strategies, managing CRM and marketing automation platforms, and optimizing campaigns across various digital channels.

Advertising

Hiring Manager

Colleen Hill, SHRM-CP

Responsibilities

Design and own mid-funnel marketing strategies that convert demand into qualified pipeline through email marketing, CRM execution, and retargeting

Build and optimize lead nurturing programs, drip campaigns, and behavioral workflows aligned to buyer stages and sales goals

Manage CRM and marketing automation platforms such as HubSpot, Adobe Marketo, or Salesforce, including segmentation, list hygiene, scoring models, and attribution logic

Develop and execute retargeting strategies across paid channels to re-engage site visitors, content consumers, and in-market accounts

Analyze funnel performance across MQL, SQL, and opportunity stages and continuously optimize based on conversion and velocity insights

Align mid-funnel programs with top-funnel content, organic social, and demand generation efforts in collaboration with internal teams

Ensure consistent messaging and handoff between paid media, email, CRM workflows, and sales enablement

Stay current on platform changes, algorithm updates, and emerging trends in lifecycle marketing, paid media, and search to proactively evolve strategies

Plan, execute, and optimize paid media campaigns across search, display, and social platforms, including Google Ads, Bing Ads, LinkedIn, Meta, StackAdapt, or similar DSPs, and others as needed

Own SEO and GEO initiatives, including keyword research, competitive analysis, on-page optimization, and landing page performance

Track and optimize campaign performance through A/B testing, audience refinement, and budget allocation to maximize ROI

Use analytics platforms such as Google Analytics, Looker Studio, and Tag Manager to measure results and inform optimization decisions

Serve as the primary client contact for digital marketing initiatives, ensuring campaigns align with business goals

Manage budgets, monitor performance metrics, and provide strategic recommendations based on data insights

Present campaign performance reports to clients and proactively identify opportunities for improvement

Develop comprehensive digital marketing roadmaps tailored to each client’s unique industry and objectives

Identify new business opportunities and contribute to proposal development

Attend industry events and networking opportunities to expand the agency’s reach

Lead or contribute to internal agency initiatives aimed at process improvements and innovation

Qualification

Email MarketingCRM ManagementPaid Media CampaignsSEO FundamentalsMarketing AutomationGoogle AnalyticsData AnalysisClient ManagementMulti-Account ManagementClear Communication

Required

Candidates for this role should be based in either Denver, CO or in the Washington, DC area

We're looking for a Digital Marketing Manager to join our growing MG Digital team, working with leading technology startups and global brands

This person will take the lead on mid-funnel marketing strategies such as email marketing, CRM management, and retargeting strategies—while also providing support for paid media campaign strategy and execution as needed

You'll develop and execute strategic marketing initiatives that drive demand generation and measurable results for our clients

This role is ideal for someone who thrives in a fast-paced agency environment, can balance multiple client accounts, and is skilled in optimizing campaigns across search, social, and CRM platforms