Fairfax EggBank · 2 days ago
Creative Social Media Manager (Social Content Lead)
Virginia, United States
Full-time
Hybrid
Mid, Senior Level
4+ years expFairfax EggBank, a subsidiary of the Genetics & IVF Institute, is the leader in frozen donor eggs, partnering with over 450 clinics worldwide. They are seeking a Creative Social Media Manager who will shape the company's social media presence through compelling video and storytelling across platforms like Instagram and TikTok.
FertilityHealth CareMedical
Responsibilities
Concept, create, and execute original social media content for three different audiences: donors, intended parents, and clinics
Own short-form video creation end-to-end, including filming, editing, audio selection, captions, and pacing (experience with adobe express, Canva, Kapwing, or similar preferred)
Ensure all content aligns with brand voice, visual identity, and messaging standards
Stay current on platform trends, cultural moments, and evolving best practices
Build on top of our privacy-first UGC strategy for our donor program
Execute our refreshed brand voice across all social channels
Build a responsive commenting strategy, engaging where needed and even replying with pre-approved language on confrontational comments
Track social listening, gaining a deeper understanding of current brand sentiment from our audiences
Manage day-to-day organic social publishing, including scheduling, captioning, and content optimization
Test new creative formats and storytelling approaches, iterating based on evolving video trends and performance insights
Prepare weekly and monthly social reporting to be presented across the organization. Provide suggestions on how the brand can improve based on performance metrics
Collaborate closely with a project specialist who supports timelines, asset organization, and workflows
Work cross-functionally to ensure content is delivered on time and aligned with broader marketing efforts
Partner with our scientific team to create education video series
Participate in creative reviews and planning sessions to align social content with brand priorities
Inform and influence paid ad creative based on organic performance and content learnings
Qualification
Required
4–6+ years of experience managing and creating content for brand social media accounts, with a strong portfolio of short-form video work
Bachelor's degree
Monthly or Quarterly on-site visits to HQ in Fairfax, Virginia
Strong proficiency in short-form video editing tools (CapCut, Adobe Express, Final Cut Pro, Kapwing, Canva, or similar)
Experience creating platform-native content for Instagram and TikTok
Strong understanding of visual storytelling, pacing, and tone
Familiarity with social scheduling and publishing tools
Highly creative, content-first mindset with strong creative judgment
Excellent visual taste and attention to detail
Ability to take ideas from concept through execution independently
Collaborative, adaptable, and excited to build a new focus within a fast-paced environment
Clear communicator who can give and receive creative feedback constructively to both internal and external partners
Preferred
Background in healthcare, consumer brands, lifestyle, or mission-driven organizations
Comfortable being on camera (not required)
Benefits
Health, Dental and Vision insurance
Flex Spending Account (FSA) and Health Savings Account (HSA) options
Group term life insurance
Short-term and long-term disability options
401K plan with employer match
Paid parental leave
Tuition reimbursement program
Paid vacation and sick time
Paid company holidays
Job training and development opportunities
Company
Fairfax EggBank
Fairfax EggBank expertise in fertility treatments and technology that provide exceptional donor eggs to recipient families.
11-50 employees
Funding
Current Stage
Early StageRecent News
Company data provided by crunchbase