Spectrum · 23 hours ago
Senior Manager, Marketing Communications, Product
Spectrum is a leading communications company, and they are seeking a Senior Manager of Marketing Communications, Product. In this role, you will transform complex product updates into clear, engaging customer journeys and lead the development of communication strategies that enhance customer understanding and drive adoption.
Digital EntertainmentInternetTelecommunications
Responsibilities
Own programming change management server tool, including the development roadmap to fully automate and personalize notifications
Partner with product teams to understand service changes and translate technical details into simple, transparent customer journeys
Lead the development of communication strategies for customer changes, aligning owned media and direct outreach to deliver targeted, effective messaging
Evaluate end-to-end customer journeys and deliver recommendations that improve message clarity and maintain consistency across all channels
Manage installation video content with partners to enable best-in-class self-service experiences
Lead communications strategy for expansion areas, including service awareness
Serve as a key point of contact for customer-facing communications, ensuring messaging drives clarity, engagement, and awareness
Define and track key performance metrics—including retention, adoption, upsell, and engagement—and lead ongoing reporting to inform strategy and performance
Strengthen cross-functional collaboration by improving workflows and alignment across partner teams to enhance effectiveness and speed to market
Continuously test and optimize customer journeys, message sequencing, and channel mix to improve overall communication performance
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, Information Systems, or related field; or equivalent experience
7+ years of marketing / product communications experience
5+ years of management / people leadership experience
3+ years of customer journey mapping & martech (automation/personalization) experience
Product marketing and programming expertise; ability to translate technical information into customer-facing language
Customer journey mapping and orchestration across channels; online CX best practices
Proven change leadership within a matrixed organization; stakeholder management and influence
Experience leveraging AI and mar tech to drive automation and personalization
Understanding of database structures, data cleansing, segmentation, and audience management
Strong communication and editorial skills; clear, concise, customer-centric messaging
Project/program management (Agile/iterative), prioritization, and resource planning
Proficiency with Microsoft 365 and collaboration platforms; familiarity with marketing automation tools
Preferred
Master's Degree
2+ years of management or leadership experience
2+ years of automation/workflow tools
Experience in telecommunications, media, or subscription services
Familiarity with government-supported programs and compliance requirements
Benefits
Comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
Company
Spectrum
Spectrum is a cable telecommunications company that offers a range of home entertainment and information services. It is a sub-organization of Charter Communications.
Funding
Current Stage
Public CompanyTotal Funding
$11.4MKey Investors
North Carolina Department of Information Technology
2023-09-01Grant· $11.4M
2015-05-26Acquired
2007-03-01IPO
Leadership Team
Recent News
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2025-11-08
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