Perdue Farms · 16 hours ago
Brand Manager - Value Added
Salisbury, MD
Full-time
Hybrid
Mid, Senior Level
$84K/yr - $126K/yr
5+ years expPerdue Farms is a fourth-generation, family-owned food and agricultural business focused on premium proteins. The Brand Manager for Value-Added Products is responsible for managing and growing the portfolio of enhanced NAE offerings, driving market presence and profitability through effective marketing strategies.
Food and Beverage
Responsibilities
Lead the day-to-day brand management of Perdue's NAE value-added product portfolio. Develop and implement marketing plans, including product launches, promotional strategies, and communications, to drive growth and expand market share
Conduct thorough analysis of market trends, consumer preferences, and competitive landscape in the value-added poultry segment. Identify white space opportunities and consumer needs for new or improved products
Collaborate with R&D and Supply Chain to ensure the quality strategy and innovation pipeline for NAE products meet consumer expectations and reinforce premium positioning
Monitor and analyze the financial performance of value-added NAE products, including sales, margins, and marketing spend. Identify opportunities for pricing and promotional optimization
Serve as a key liaison between marketing and sales, R&D, supply chain, and operations teams to ensure smooth execution of product initiatives and marketing programs
Track and report on key performance indicators (KPIs) for value-added NAE products, providing insights and recommendations for strategic adjustments
Support the development of channel-specific strategies for value-added products, ensuring optimal placement and promotional activities
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
5+ years of brand management experience, preferably within the food or CPG industry, with exposure to new product development or value-added categories
Demonstrated ability to contribute to and execute marketing plans effectively
Strong analytical skills, capable of interpreting sales data and market research
Excellent communication, organizational, and project management skills
Ability to work collaboratively in a fast-paced, cross-functional environment
Proactive, creative problem-solver with a strong attention to detail
Benefits
Medical/Rx
401(k) with employer match after 1 year
Critical illness
Accident insurance
Dental
Vision
Life insurance
Optional group life insurance
Short-term and long-term disability protection
Flexible spending accounts
Paid time off
Company
Perdue Farms
Perdue Farms is dedicated to enhancing the quality of life for everyone we touch through innovative food and agricultural products
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jason Henshaw
Vice President and General Manager, Perdue Specialty Meats
Todd Tillemans
Chief Commercial Officer
Recent News
Maryland Daily Record
2026-01-11
2025-11-12
Company data provided by crunchbase