Diageo · 15 hours ago
Digital Activation Associate - Paid Media, NAM
New York, NY
Full-time
Onsite
Entry Level
$93K/yr - $155K/yr
1+ years expDiageo is the world’s leading premium drinks company with over 200 brands sold in nearly 180 countries. They are seeking a Digital Activation Associate to manage paid social media campaigns and collaborate with various internal and external partners to optimize brand performance.
Consumer GoodsFood and BeverageManufacturingWine And Spirits
Responsibilities
Plan, implement, and lead paid social media campaigns, with an emphasis of Meta, Snapchat, Pinterest, and TikTok
Support innovation against new platforms or partners as social and digital spaces continue to evolve
Includes buying, optimizing, and reporting for brands and responsibility of multi-million-dollar budgets
Collaborate with media agency planning teams to incorporate tactical media plans and insights into holistic media results (i.e. plans, reports, etc.) that are regularly presented to brand and creative agency teams
Lead and manage daily media optimizations, collaborating with creative agencies to lead any necessary creative updates
Lead the administration and billing operations of Diageo North America infrastructure for paid social
Identify, develop, and advocate for relevant pilots to support the brand and business strategies and learning agendas
Lead testing and analysis of social media campaign performance metrics, using internal social analytics and Return On Investment measurement tools to optimize performance and meet business objectives
Analyze datasets into regular reports that deliver actionable insights and presentations to inform planning and optimization for future media and content strategies
Qualification
Required
At least 1 year of experience in digital or social; preferably directly managing and buying paid social for a major consumer packaged goods or luxury brand
Expert Excel skills
Experience in using social media analytics platforms such as Sprinklr and/or native channel analytics such as Facebook Insights/Business Manager
Knowledge, love and curiosity for social data and the impact it can have on the business
Work with large data sets
Demonstrated critical thinking ability
Proven track record in leading multiple projects at a time while paying attention to detail
Deep understanding of social media data caveats by channel and how these caveats can affect reporting
Excellent verbal and written communication skills
Confidently lead debrief sessions, often to a senior audience
Self-starter who is comfortable with a constantly evolving environment
Agile, upbeat, relentless with a drive to succeed, TEAM player
Used to working with a variety of partners and building relationships
Deal with a large volume of requests and know how to prioritize workload
Preferred
Experience with social listening platforms
Knowledge in SQL, Salesforce, statistical tools and/or programming
Benefits
Annual incentive payment
Stock awards
Healthcare benefits
Retirement benefits
Short-term and long-term disability coverage
Basic life insurance
Wellness benefits
Industry leading parental leave
Company
Diageo
Diageo is a premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer, and wine.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$7.04B2025-10-01Post Ipo Debt· $1.18B
2025-04-11Post Ipo Debt· $1.5B
2024-08-27Post Ipo Debt· $2.12B
Leadership Team
Nik Jhangiani
Interim Chief Executive Officer
Benjamin Lickfett
Global VP Breakthrough Innovation - Digital & Ventures
Recent News
2026-01-23
2026-01-23
2026-01-23
Company data provided by crunchbase