Hearts & Science · 14 hours ago
Manager, Digital Activation
New York
Full-time
Hybrid
Mid Level
$50K/yr - $95K/yr
3+ years expHearts & Science is a data-driven marketing agency focused on personalized digital marketing. The Manager of Digital Activation is responsible for performance-driven campaign management, overseeing day-to-day operations, and guiding junior team members while ensuring high-quality work and client satisfaction.
Marketing & Advertising
Responsibilities
Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
Overseeing and directing the day to day operations of the activation team
Effectively managing budget
Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
Direct billing and reconciliation process for programmatic
Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
Providing expert consultation to vendors, internal teams, and clients
Qualification
Required
3+ years of experience and expert knowledge of digital programmatic buying with hands-on experience using one or more of the following demand-side platforms (DSP's): The Trade Desk, DV360 or similar
Experience managing a small team and juggling multiple people and work priorities
Experience with client-facing interaction
Experience working with large data sets and understanding of methodologies for evaluating data
Ability to effectively manage costs while exceeding performance and viewability goals
Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
Proven ability to work with and influence cross-functional teams
Strong knowledge of MS Excel and ability to coach others in shortcuts
Working knowledge of third-party verification tools, including DoubleVerify
Preferred
Experience working with across several media channels is preferred and a curiosity in emerging media platforms
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
Hearts & Science
Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth.
1001-5000 employees
H1B Sponsorship
Hearts & Science has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (13)
2023 (2)
2022 (9)
2021 (2)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Chris Stanger
Chief Executive Officer, USA
Dana Basile
Chief Operating Officer
Recent News
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2025-03-26
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