GeneDx · 13 hours ago
Associate Director, Paid Media
United States
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$145K/yr - $155K/yr
7+ years expGeneDx is a leader in personalized health insights through genomic testing and interpretation services. They are seeking a strategic Associate Director of Paid Media to lead and scale their paid media programs, overseeing strategy, execution, and performance measurement across digital platforms.
AnalyticsArtificial Intelligence (AI)Health CareHealth DiagnosticsMachine LearningMedicalPredictive Analytics
Responsibilities
Partner with growth marketing, creative, and digital to align paid campaign channels, tactics, and measurement goals with company growth objectives
Work with our agency partner and audience leads to develop and launch paid media campaigns across platforms like Google Ads (Search, Display, YouTube), Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, X, and programmatic/DSP platforms
Serve as the primary strategic leader for paid media planning and the main point of contact to our media agency, coordinating across all marketing teams and ensuring timely feedback and approvals are given to keep execution on track
Continuously monitor campaign performance and optimize toward KPIs such as CTR, CPC, CPA, ROAS, and LTV
Encourage A/B testing for ad messaging, creative variations, targeting strategies, and landing page performance
Manage and allocate budgets across campaigns in collaboration with marketing audience experts, ensuring spend is paced and aligned with audience size and growth marketing objectives. Provide quarterly budget guidance and ensure fiscal oversight of paid media spend
Establish a regular reporting structure to capture big wins and actionable insights on campaign performance, trends, and optimization opportunities in partnership with our paid media agency and using tools like Google Analytics (GA4), Tag Manager, and Looker Studio
Support market research to identify opportunities and refine targeting strategies, leveraging tools like Conductor, Sprout Social, and Pendo
Stay current on digital advertising trends, privacy regulations (GDPR, CCPA), and ad platform updates to ensure best practices and compliance
Conduct competitive benchmarking to help refine strategy and improve campaign effectiveness
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field; or equivalent professional experience
7+ years of experience managing paid digital campaigns across multiple platforms
Strong proficiency with ad platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, etc.) and analytics tools (GA4, Tag Manager, Looker Studio, or equivalent)
Proven track record of optimizing campaigns to meet or exceed performance goals (CTR, CPA, ROAS)
Strong analytical and problem-solving skills; ability to translate data into actionable insights
Excellent written and verbal communication skills with experience crafting compelling ad copy
Collaborative mindset with the ability to work cross-functionally with creative, content, and marketing teams
Familiarity with privacy compliance, attribution models, and the evolving digital ad landscape
Benefits
Paid Time Off (PTO)
Health, Dental, Vision and Life insurance
401k Retirement Savings Plan
Employee Discounts
Voluntary benefits
Company
GeneDx
GeneDx uses artificial intelligence and machine learning to analyze patient data to provide insights to transform the practice of medicine.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$941MKey Investors
BlackRock Innovation Capital
2023-01-26Post Ipo Equity· $150M
2023-01-10IPO
2022-01-18Post Ipo Equity· $200M
Leadership Team
Katherine Stueland
Chief Executive Officer
Kevin Feeley
Chief Financial Officer
Recent News
Company data provided by crunchbase