University of Minnesota Duluth · 14 hours ago
Enrollment Marketing & Communications Coordinator
Duluth MN-WI Metropolitan Area, WI
Full-time
Onsite
Entry, Mid Level
$51K/yr - $67K/yr
2+ years expThe University of Minnesota Duluth is seeking an Enrollment Marketing & Communications Coordinator to support recruitment and retention marketing for the division of Strategic Enrollment Management. This role involves creating and managing digital content within a CRM, overseeing email marketing campaigns, and collaborating with various teams to enhance prospective student engagement.
EducationEmploymentHigher Education
Hiring Manager
Jacena Moua
Responsibilities
Develop and execute comprehensive email marketing and digital communication campaigns
Manage and optimize CRM marketing communication efforts, including email automation, segmentation for drip campaigns, event communications, and targeted messaging for conversion rate optimization and user experience improvements
Develop and oversee email workflows and content to engage stakeholders per communications plans
Lead recruitment-focused copywriting efforts for prospective students and event communications
Maintain CRM communication standards, templates, and quality assurance processes to ensure accuracy, accessibility, and compliance
Collaborate with the undergraduate admissions business analyst to assist with query building, data management, and portals within CRM
Operates with delegated decision-making authority for day-to-day CRM communications, escalating strategic or policy-level questions to SEM Marketing and Communications (MarCom) leadership
Collaborate with SEM leadership to translate enrollment marketing strategy into CRM and digital execution
Collaborate with University Marketing and Public Relations (UMPR) and external vendors to support enrollment marketing campaigns, ensuring alignment with institutional brand standards and SEM priorities
Collaborate with collegiate units, Student Life, and other enrollment-related partners to develop targeted and personalized email communications
Ensure alignment between CRM communications and the broader SEM marketing strategy and campaign timelines
Support limited recruitment-focused social media content as needed, in coordination primarily with UMD SEM leadership, Admissions, and UMPR
Track, analyze, and report on marketing performance metrics related to CRM and digital campaigns
Provides data analysis and insights on campaign performance and audience engagement
Enhances the prospective student journey through marketing automation and lead nurturing
Support maintenance and content optimization for select web pages, in coordination with campus partners, to improve recruitment-related visibility, usability, and conversion
Assist with copywriting, proofreading, and editing for print collateral and digital communications
Assist with project management systems and workflows
Provide training, task prioritization, and oversight for student employees supporting SEM marketing efforts
Participate as a positive member of the SEM marketing and communications team
Serve on campus or professional organization committees and work groups as assigned/elected
Participate in professional development activities
Actively support UMD Campus Goal #2, create a positive and inclusive campus climate for all by advancing equity, diversity, and social justice
This role is expected to evolve as enrollment marketing strategies and capabilities expand
Other duties as assigned
Qualification
Required
BA/BS plus two years of experience or a combination of related education and work experience equal to at least six years
Preferred
BA/BS plus 5 years of experience
Support the development and execution of data-driven enrollment marketing plans
Analytical capability with a focus on converting analysis into strategy
Working knowledge of CRM software, preferred experience in Technolutions Slate CRM for email communications, SMS, portals, etc., and willingness to learn
Web Content Management Systems - (Drupal and HTML experience a plus)
Google Workplace (Google Email, Drive, Docs, Sheets, Slides, Forms, Calendars)
Microsoft 360 to include PowerPoint, Word, and Excel
Project management software
Extensive working knowledge of PC and/or Mac web-based software programs for database support and management
Able to assist in coordinating complex projects led by SEM leadership that include stakeholders across campus
Maintain knowledge of current and emerging industry trends and assess impact and collaborate with SEM leadership to incorporate new trends and developments in current and future solutions (e.g. Artificial Intelligence (AI), Technology Solutions, Industry Vendors etc.)
Excellent verbal and written communication skills
Ability to work both independently and in a team environment
Ability to handle a variety of projects and tasks simultaneously and balance competing deadlines
Strong attention to detail
Company
University of Minnesota Duluth
University of Minnesota Duluth is a public research university that offers bachelor degrees and graduate programs in different fields.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Anna E. Bauman
Human Resources Business Partner
Brooke Swanson
Chief Officer of External Affairs
Recent News
2025-06-06
2025-05-29
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