hyperscope media · 2 days ago
Paid Media Specialist
Chicago, IL
Full-time
Hybrid
Entry Level
1+ years expHyperscope Media is a B2B digital media company that engages professionals with industry-specific content. They are seeking a Digital Marketing Specialist who will manage cross-channel advertising campaigns and lead email marketing initiatives to drive growth across their brands.
Online Media
Responsibilities
You will be responsible for managing our clients’ digital campaigns, from a smooth onboarding process to frictionless implementation, execution and reporting
Set up, daily management and reporting for our clients’ paid display (Google, AdButler), social (Meta, LinkedIn, YouTube) and native campaigns (Taboola, Outbrain)
Ongoing coordination with the sales team and clients to support new program development and onboarding, including selecting and developing campaign assets (copy, creative, etc.) from new and existing client content
Support sales with campaign performance insights, recommending content and developing assets for ongoing client campaigns, advertiser program scoping, and ad-hoc reporting
Work closely with the internal team to proactively identify opportunities for innovation and incremental business growth
You’ll oversee hyperscope’s owned email channels — building and deploying emails, managing subscribers, and tracking performance to continually enhance engagement and deliver results
Curate, build and deploy weekly editorial eNewsletters and client-sponsored email sends using HTML and drag-and-drop builders (SendGrid, HubSpot, etc.)
Manage subscriber databases — performing list cleaning, segmentation and suppression to maintain a high-quality, engaged audience
Ensure quality control and compliance across all email campaigns, including proofreading, testing across devices/clients, and adhering to CAN-SPAM and other regulatory standards
Collaborate with the internal team to align on advertiser placements, deployment dates and reporting
Track and analyze campaign metrics (deliverability, open rates, CTORs, etc.) to optimize future performance and inform email marketing strategies
You’ll turn audience and campaign data into actionable insights that drive smarter marketing decisions and optimize campaign performance
Analyze campaign and audience data across platforms (BigQuery, Google Analytics, Meta Ads Manager, etc.) to draw insights, identify optimizations and report results
Collaborate with the Digital Operations Manager to improve audience data collection and activation, maintain segmentation logic, and support database hygiene
Support Digital Operations Manager with the creation of performance dashboards and periodic reports for internal stakeholders and clients
Qualification
Required
1 to 2 years of experience in similar role
Paid media proficiency: Experience managing paid display, native and social media campaigns, including familiarity with Business Manager accounts (Meta, LinkedIn, etc.). Google Ads Display Certification is preferred but not required
Email marketing expertise: Experience building and deploying marketing emails (HTML and drag-and-drop), managing subscriber lists, segmenting audiences, and optimizing based on engagement metrics
Data-driven mindset: Strong analytical skills with the ability to extract and interpret online analytics data (e.g., Google Analytics, Meta Ads Manager) and audience data (e.g., BigQuery, Customer Data Platforms) to draw insights, identify optimizations and report results
Creative execution: The ability to create error-free, compelling copy and design assets for digital ads and emails (headlines, body copy, visuals) that capture attention, engage audiences and support campaign objectives
Curiosity and industry interest: Willingness to develop an intimate knowledge of vertical industries served by hyperscope
Preferred
Google Ads Display Certification
Benefits
Unlimited sick and vacation time
Annual learning credit
Flexible work arrangements
401(k) employer match
Premium healthcare, dental and vision partially covered by employer
Company
hyperscope media
We are a digital media company dedicated to developing and operating media brands across multiple B2B industries – and we believe B2B media should not be boring.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase