Have Halal, Will Travel · 3 weeks ago
Ad\-Buy Specialist (Traffic & Performance)
United States
Full-time
Remote
Entry, Mid Level
$13/hr - $13/hr
1+ years expHave Halal, Will Travel is looking for a data-driven Ad-Buy Specialist to manage and scale their paid media efforts. The primary mission is to drive high-quality traffic from Meta platforms to the HHWT website while analyzing campaign performance using GA4.
NewsTravel Agency
Responsibilities
Plan, launch, and manage Meta Ads (Facebook & Instagram) specifically optimized for Traffic, Landing Page Views, and Link Clicks
Develop A/B testing frameworks for ad creatives, headlines, and audience targeting to lower Cost Per Click (CPC)
Ensure all ads align with HHWT’s brand voice and community guidelines
Manage and deploy monthly budgets strategically to ensure consistent traffic flow
Monitor performance daily to ensure KPIs (CPC, CTR, and CPM) are within target ranges
Identify underperforming sets early and reallocate budget to performing ad sets
Utilize GA4 to track the quality of traffic (Bounce Rate, Average Session Duration, and Pages per Session) to ensure ad traffic is genuinely engaging with our content
Prepare weekly and monthly performance reports for stakeholders
Provide actionable recommendations on what content is resonating and what we should produce next based on ad performance
Qualification
Required
Proven track record of managing Meta Ads Manager with a focus on traffic and engagement (rather than just lead gen or e-commerce)
Deep hands-on experience with Google Analytics 4, including UTM tagging, exploration reports, and traffic attribution
Ability to handle large budgets and translate complex data into simple, growth-oriented strategies
Excellent written and spoken English
Attention to detail, Proactive, Team Player
Preferred
Experience with TikTok Ads or Google Ads is a strong plus
Company
Have Halal, Will Travel
Have Halal, Will Travel is a media and technology company.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tengku Suzana
Co-Founder
Company data provided by crunchbase