Mitratech · 1 day ago
Field Marketing Manager (Conferences, Webinars & Virtual Roundtables)
United States
Full-time
Remote
Mid, Senior Level
4+ years expMitratech is a team of technocrats focused on building world-class products that simplify operations in Legal, Risk, Compliance, and HR functions. They are seeking a Field Marketing Manager to develop and own the field marketing strategy for their HR Solutions business, plan and execute marketing programs, and collaborate cross-functionally to drive pipeline impact.
B2BBillingCyber SecurityData GovernanceEnterprise SoftwareHuman ResourcesLegalRisk ManagementSoftware
Responsibilities
Develop and own the field marketing strategy for Mitratech’s HR Solutions business, aligned to company revenue goals, sales priorities, and buyer needs
Plan, execute, and optimize end-to-end field marketing programs, including industry conferences, regional field events, executive roundtables, prospecting dinners, webinars, and virtual events
Design and implement pre-event, onsite, and post-event engagement strategies to maximize attendance, participation, and conversion
Act as the primary strategic marketing partner for our Sales team, identifying opportunities, enabling their success, and ensuring tight follow-up on all field marketing activity
Own pipeline goals for assigned field programs and measure success through MQLs, pipeline influenced, pipeline sourced, and ROI
Track, analyze, and report field program performance using Salesforce, HubSpot, Goldcast, etc. to provide clear visibility and insights
Collaborate cross-functionally with Sales, Paid Media, Product Marketing, Content, ABM, and Digital teams to ensure consistent messaging and campaign alignment
Build scalable field marketing frameworks and playbooks that support repeatable, high-impact execution
Continuously test, learn, and optimize event formats, targeting, messaging, and engagement tactics based on performance data
Leverage AI and marketing technology to improve personalization, efficiency, and reporting across field programs
Qualification
Required
4-6 years of B2B field marketing, event marketing, or demand generation, preferably in SaaS or HR technology
Proven experience owning field marketing programs as an individual contributor, including in-person and virtual events
Deep understanding of Sales motions and how field marketing supports pipeline creation and acceleration
Track record of driving and measuring pipeline impact through field programs
Hands-on experience using Salesforce and HubSpot (or similar CRM and marketing automation platforms) to track performance and ROI
Excellent project management skills with the ability to manage multiple programs and deadlines simultaneously
Confident partnering with Sales and Marketing leaders while operating as an individual contributor
Highly organized, detail-oriented, and proactive with strong follow-through
Company
Mitratech
Mitratech is a proven technology partner for corporate legal departments, risk & compliance teams, and HR professionals.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Hg
2021-03-24Acquired
2017-04-04Private Equity
Leadership Team
Rene H. Barreda
Chief People Officer - People, Facilities and IT
Recent News
2026-01-11
2025-12-22
Company data provided by crunchbase