Kalkomey Enterprises, LLC · 2 hours ago
Paid Marketing Program Manager
United States
Full-time
Remote
Senior Level
7+ years expKalkomey Enterprises is the trusted guide to outdoor success, connecting millions to outdoor activities through their educational platform. They are seeking a strategic and analytical Paid Marketing Program Manager to design, execute, and scale multi-channel paid marketing campaigns that drive business growth.
E-LearningEducationInternet
Responsibilities
Lead end-to-end planning, execution, and optimization of paid media campaigns across channels like Meta, Google, Bing and YouTube
Orchestrate multi-touch campaigns aimed at achieving key marketing objectives and business priorities
Establish and analyze key performance metrics (CAC, ROAS, LTV, conversion rate) to inform and influence marketing strategy and investment decisions
Build and evolve performance dashboards and reporting frameworks to provide timely insights to both stakeholders and senior leaders
Drive A/B and CRO experimentation across areas like ad creative/copy, landing pages, audiences, and bidding strategies
Leverage data and test results to iterate rapidly and scale impact on the program
Closely partner with teams like creative, product, data, and content to develop high performing campaigns
Coordinate campaign timelines and deliverables across teams to ensure omni-channel campaigns are properly executed
Explore and test new paid channels, technologies, and tactics to expand reach and marketing performance
Act as an internal subject matter expert on paid digital marketing platform changes, trends and best practices
Champion a culture of continuous optimization, iterative learning, and knowledge sharing across departments
Ensure forecasts, budgets, and advertising plans align with company goals and business priorities
Qualification
Required
7+ years of direct ownership of paid digital marketing channels, performance and seven-figure monthly ad budgets
Hands-on experience running campaigns across paid platforms including Meta (Facebook/Instagram), Google Ads, Bing and common Display Networks
Proven track record of driving measurable business growth (revenue, contribution margin) or acquisition efficiency gains (CAC, ROAS)
Strong analytical skills with the ability to define success metrics, analyze campaign performance, and translate data into clear, actionable insights
Experience with experimentation and A/B testing of ad creative, copy, audiences, bidding strategies, and landing pages
Experience working with marketing and analytics tools such as Google Analytics, AttributionApp, native ad platforms and BI tools (e.g. Tableau, Looker)
Ability to manage multiple campaigns and priorities simultaneously while maintaining attention to detail and performance accountability
Excellent communication skills, with the ability to collaborate effectively cross-functionally
Growth mindset with a demonstrated ability to stay current on paid media trends, platform changes, and emerging marketing technologies
Preferred
Experience working with subscription, education, or consumer digital products is a plus
Benefits
Employer matched 401(k)
Medical/Dental/Vision insurance with generous employer contributions (including HSA)
Maternity and Paternity leave and benefits
3 weeks paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule
Annual wellness allowance, as well as a paid mental health day once a year for when you need it
Automatic WFH contribution to each paycheck
Employee Assistance Program (EAP)
Company
Kalkomey Enterprises, LLC
Kalkomey Enterprises is the trusted guide to outdoor success.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Stephens Group
2025-03-06Private Equity
2024-06-24Acquired
Leadership Team
Blake Clark
CEO
Recent News
Company data provided by crunchbase