Kind Patches · 7 hours ago
US TikTok Creative Lead
Glendale, CA
Full-time
Onsite
Mid LevelKind Patches is one of the fastest-growing wellness brands globally, leading in TikTok Shop. They are seeking a US TikTok Creative Lead to manage and grow their TikTok presence, creating engaging content and interacting with the community.
CosmeticsE-CommerceManufacturing
Responsibilities
Film TikTok content daily as a brand representative (trends, education, launches, behind-the-scenes, storytelling)
Be confidently on camera and help shape the public-facing voice of the Kind Patches brand
Own and grow the US TikTok account end-to-end, including:
Posting content
Managing cadence and experimentation
Responding to comments and engaging with the community
Keeping the account active, human, and culturally relevant
Execute TikTok strategy developed in collaboration with our EU-based brand and social team
Translate product launches, retail moments, and campaigns into TikTok-native content
Work hands-on with influencers and creators in LA, including:
Meeting influencers in person
Filming collaborative content
Conducting street-style interviews and spontaneous TikTok content around LA
Be immersed in TikTok Shop and creator environments where content and trends move fast
Stay deeply plugged into US TikTok culture, hooks, formats, and platform shifts
Test, learn, and iterate constantly across hooks, storytelling, and formats
Share insights back to HQ on what’s working, what’s changing, and what should be scaled
Collaborate with affiliate, creative, and performance teams to align content with growth goals
Qualification
Required
Proven experience creating and growing TikTok content for a brand or personal account
Very strong understanding of TikTok culture, trends, hooks, and performance mechanics
Comfortable being on camera and filming daily
Confident communicator who enjoys engaging with audiences and responding to comments
Comfortable approaching people, conducting interviews, and representing a brand publicly
Highly autonomous, proactive, and execution-focused
Comfortable working with international teams across time zones
Fast-moving, growth-minded, and obsessed with improving performance
Someone who genuinely loves TikTok and knows how to grow accounts, not just post content
Company
Kind Patches
Kind Patches offers patches for health, beauty, and lifestyle needs, using unique formulas for various benefits.
Founded in 2022
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Magnus Hjörne
Co-Founder & CEO
Adam Friberg
Co-Founder
Company data provided by crunchbase