Zero Gravity Marketing · 3 days ago
Freelance Senior CRO Consultant: GA4 Certified | Lead Gen & eCommerce Specialist
United States
Full-time
Remote
Mid, Senior Level
2+ years expZero Gravity Marketing is seeking a high-ownership CRO Consultant to lead experimentation and conversion frameworks for their agency clients. The role involves translating ambiguous business goals into testable hypotheses and managing conversion optimization across lead generation and eCommerce websites.
AdvertisingMarketingProfessional Services
Responsibilities
Develop hypothesis frameworks and test designs for front-end A/B and multivariate testing
Manage test duration and sample size considerations while avoiding common pitfalls like novelty effects, flicker, or sample ratio mismatch
Evaluate and improve conversion paths, including landing pages, funnels, site architecture, and checkout/form flows
Apply PDP optimization frameworks, including ATIFDA-style structures
Independently deliver quick-win improvements while building toward long-term strategic gains
Audit site UX to identify conversion blockers and provide clear recommendations tied to business objectives
Apply usability heuristics, mobile-first hierarchy, visual scanning patterns (F/Z patterns), and interaction design best practices
Identify and reduce friction to create conversion-safe design patterns
Partner with designers and developers or work directly within CMS/page builders where appropriate
Perform manual data analysis to translate findings into CRO opportunities
Utilize GA4, GTM, Google Sheets, and Looker Studio for data aggregation, segmentation, and reporting
Monitor conversion rates, micro-conversions, assisted conversions, engagement metrics, and revenue-based KPIs like AOV and LTV
Clearly present insights to stakeholders, making strong recommendations even when working with imperfect data
Draft headline variants, short-form persuasion copy, and CTA language focused on clarity and intent-matching
Apply behavioral principles such as social proof, risk reversal, and scarcity to reduce user anxiety
Tailor CRO approaches based on marketing channels like paid search, social, organic, and email
Create and manage a testing pipeline, including a hypothesis backlog and prioritization frameworks like ICE, PIE, or PXL
Maintain clear, concise, and structured documentation
Ability to work fast and independently within an agency environment across multiple industries
Qualification
Required
Current Google Analytics (GA4) certification is strictly required
2+ years of hands-on CRO experience, specifically within long consideration funnels, regulated environments, or high-AOV models
Proficiency with tools such as Optimizely, VWO, Convert, or AB Tasty
Experience with heatmaps and session recordings via Hotjar, Microsoft Clarity, or FullStory
Ability to validate tracking using GTM, set up GA4 event taxonomy, and perform basic debugging with Tag Assistant
Understanding of Core Web Vitals (LCP, CLS, INP) and how technical page speed affects conversion
Company
Zero Gravity Marketing
Zero Gravity Marketing is a full service marketing agency that specializes in digital marketing including web design & email marketing.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Chris Uzzo
CEO / Founder
Michela Solanch
Partner, Vice President of Strategy
Company data provided by crunchbase