TechSee · 6 hours ago
Demand Generation Manager
TechSee is a rapidly growing SaaS startup specializing in Multi-Sensory AI solutions for customer service and experience. The Director of Demand Generation will be responsible for driving brand awareness and building a strong, scalable pipeline to support new business and upsell opportunities through multi-channel demand generation campaigns.
Responsibilities
Design, plan, and execute multi-channel campaigns (including events, organic, paid search, social media, email, and webinars) to drive leads and build the sales pipeline
Develop content strategy and manage execution through internal and external resources
Work closely with Sales, Partners, and Product Marketing to ensure messaging consistency, enablement, and alignment of go-to-market strategy with campaigns and growth objectives
Continuously monitor campaign performance, conduct A/B testing, and use data to improve results and maximize ROI
Track and report key performance metrics, including leads > MQLs > SQLs > Opportunities, attribution, influence, cost, and effectiveness
Manage the digital marketing budget and allocate resources effectively across campaigns and channels
Lead and manage a team, including internal staff and contractors, to execute campaigns, design assets, and deliver content supporting marketing goals
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field; Master's preferred but not required
7+ years of experience in demand generation or B2B marketing, ideally within a SaaS or tech company
Proven experience designing and executing multi-channel campaigns that drive pipeline and revenue growth
Strong analytical skills with experience in campaign measurement, reporting, and ROI optimization
Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and digital marketing tools
Experience managing budgets and allocating resources efficiently
Excellent leadership and team management skills, with experience leading both internal teams and external contractors
Strong collaboration and communication skills to work effectively across Sales, Product Marketing, and Partners
Creative mindset with the ability to develop compelling content and campaigns that resonate with target audiences
Benefits
Competitive compensation
Healthcare
Company
TechSee
TechSee builds smart visual platforms that enable service providers to interact with the customer via a live virtual channel.
Funding
Current Stage
Growth StageTotal Funding
$53.5MKey Investors
Scale Venture PartnersSalesforce VenturesPlanven Entrepreneur Ventures
2020-10-26Series C· $30M
2018-12-10Series B· $16M
2018-10-11Corporate Round
Recent News
Company data provided by crunchbase