Senior Helpers · 10 hours ago
Sales and Marketing Manager
Greenville, SC
Full-time
Onsite
Mid Level
$50K/yr - $75K/yr
3+ years expSenior Helpers is a rapidly growing business looking for a motivated Sales and Marketing Manager to meet their sales objectives. The role involves generating new client leads through relationship building and developing innovative marketing methods while maintaining industry best practices.
Health Care
Responsibilities
Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity
Identify all local influence centers (hospitals, senior living communities including independent, assisted, memory care, skilled nursing, rehabilitation, respite care, hospice, home health, physician practices, VA, and other related healthcare providers) to determine referral sources and build lasting and meaningful relationships
Work closely with ownership to develop sales and marketing priorities that are aligned with the strategy and objectives of the business
Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies
Personally visit and arrange meetings with people responsible for or in a position to refer clients
Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations
Proactively refer clients and families to community partners to further strengthen referral source relationships
Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources
Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner and internal marketing team
Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads
Maintain and manage the (CRM) Customer Relationship Management system
Develop and maintain weekly activity reports and track KPIs and marketing data
Utilize monthly marketing calendar and plan to coordinate activities
Organize daily network and relationship-building tasks
Meet/exceed sales and marketing KPIs and Personal SMART Goals
Perform In-home assessments of Prospective Clients leveraging Senior Helpers proprietary assessment process
Become a trusted advisor for prospective clients and families by providing guidance related to financial and other available community resources
Qualification
Required
Bachelor's degree in marketing or related field or three years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree
Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment
Must have excellent communication skills. Ability to maintain consistent relationships with prospects and referral sources
Self-starter who is solutions driven, motivated, and results-oriented to maximize growth potential
Ability to develop partnerships by gaining the commitment and buy-in of others
Understanding and adhering to SMART goals and other performance goals set by the supervisor
Proficiency in Microsoft Word, Excel, PowerPoint, Internet, and Outlook required
Ability to learn software programs quickly
Ability to work independently and as a positive member of the team
Must have a valid driver's license with a good driving record and reliable transportation
Excellent verbal and written communication skills
Must be a Road Warrior and adaptable to traveling within and between assigned territories
Preferred
Minimum of one year's experience in the healthcare industry developing and managing a sales strategy is preferred
Company
Senior Helpers
Senior Helpers is a franchisor and provider of in-home senior care services for elderly individuals.
Founded in 2001Lutherville Timonium, Maryland, USA
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Comvest Credit Partners
2024-04-23Debt Financing
2024-03-21Acquired
Leadership Team
Glen J. Scharfeld, M.S.
Owner/ CEO
Julio Vazquez
Owner/ CEO
Recent News
Maryland Daily Record
2025-12-29
EIN Presswire
2025-12-19
Company data provided by crunchbase