ChartHop · 2 hours ago
Senior Marketing Manager: Growth & Demand Generation
United States
Full-time
Remote
Senior Level
$150K/yr - $180K/yrChartHop is an HR technology platform focused on headcount planning and employee engagement. The Senior Marketing Manager will lead demand generation efforts, manage multi-channel strategies, and collaborate closely with Sales to drive pipeline creation and optimize marketing operations.
Data VisualizationHuman ResourcesProductivity ToolsSoftware
Responsibilities
Own and execute multi-channel strategies to drive qualified pipeline, including paid media, outbound campaigns, events, and partner programs
Develop quarterly plans aligned to revenue targets and pipeline goals
Set experimentation priorities and optimize channel mix and budget allocation based on performance
Lead paid acquisition programs in collaboration with our performance agency
Own strategy, execution, and performance tracking across platforms including Google Ads and LinkedIn Ads
Iterate on targeting, creative/messaging, and landing page performance to improve conversion and CAC efficiency
Manage key marketing partnerships and co-marketing opportunities that contribute to pipeline
Build and execute ABM-style campaigns in partnership with Sales to engage priority accounts
Coordinate account targeting, campaign plays, and measurement across teams
Ensure smooth lead routing, attribution, and reporting across HubSpot, Salesforce, and Revenue Hero
Maintain and improve workflows, lifecycle stages, dashboards, and reporting to measure impact and optimize performance
Partner with Sales Ops / RevOps as needed to ensure data quality and funnel visibility
Collaborate closely with Sales and BDR teams to craft outbound messaging, sequences, and campaigns that convert
Provide data-driven insights, testing support, and ongoing optimization recommendations to improve outreach performance
Own the marketing budget (excluding payroll)
Manage vendor relationships and contracts for marketing tools, agencies, and freelancers
Ensure spend is aligned with pipeline impact, learning velocity, and revenue goals
Leverage AI tools to accelerate campaign development, audience targeting, messaging iteration, reporting, and experimentation—helping the team move faster and smarter without adding headcount
Build lightweight, repeatable AI-enabled workflows that improve speed-to-market and performance
Qualification
Required
Experience in demand generation and growth at an earlier-stage company
Ability to architect strategy and execute hands-on in testing and iteration
Strong collaboration skills, especially with Sales
Highly analytical and operationally strong
Motivated by measurable outcomes such as pipeline, conversion, CAC/payback, and win rates
Ability to thrive in a fast-moving environment with high ownership and a bias toward action
Experience with HubSpot, Salesforce, Revenue Hero, Google Ads, and LinkedIn Ads
Preferred
Experience managing external consultants/agencies
Experience with AI tools for campaign development and audience targeting
Experience in building and executing ABM-style campaigns
Company
ChartHop
ChartHop is an information technology company that specializes in the fields of software development and management.
Founded in 2019
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$74.1MKey Investors
Cox EnterprisesAndreessen Horowitz
2023-01-03Series C· $20.1M
2021-06-09Series B· $35M
2020-08-26Series A· $14M
Leadership Team
Ian White
Founder, CEO and CTO
Recent News
Andreessen Horowitz
2026-01-20
2026-01-20
2026-01-20
Company data provided by crunchbase