Sallie Mae · 14 hours ago
Senior Manager, Campaign Operations
New York Home Office
Full-time
Hybrid
Senior Level
5+ years expSallie Mae is on a mission to empower students in their educational journey. The Senior Manager, Campaign Operations will oversee the planning, execution, and optimization of marketing campaigns across various channels to drive measurable results.
Financial ServicesHigher Education
Responsibilities
Oversee, manage and optimize programmatic campaign activity across multiple DSPs, managing setup, optimization, pacing and performance delivery across video, CTV, mobile, and native channels
Develop optimization strategies grounded in data and experimentation to drive measurable results
Build, negotiate and manage private marketplace deals
Support the end-to-end management of marketing campaigns ensuring alignment with overall marketing objectives and brand guidelines
Partner with the AdTech Partnerships team to best utilize the adtech architecture for Sallie
Implement best practices to optimize campaign performance, including segmentation, targeting, and personalization strategies
Ensure campaign integrity and compliance through rigourous QA, brand safety and adherence to privacy regulations
Collaborate with cross-functional teams to define campaign objectives, target audience, and key performance indicators (KPIs) for each campaign
Oversee the planning and execution of campaign timelines, ensuring all deliverables are met within specified deadlines
Coordinate with creative teams to develop compelling campaign assets, including emails, landing pages, banners, videos, and other marketing collateral
Utilize marketing automation and CRM platforms to execute campaigns, track performance metrics, and generate actionable insights
Conduct thorough campaign analysis and reporting, highlighting key findings, trends, and recommendations for future campaigns
Continuously refine operational workflows, improving trading efficiency, process automation and platform governance
Qualification
Required
5+ years of experience in programmatic campaign management, marketing operations, or a similar role, working with multiple DSPs
Proven experience working across multiple media channels (display, video, CTV, mobile, native, audio, etc.)
Experience building and maintaining PMP and PD deals with SSPs and similar
Strong track record of data-driven optimization leveraging audience segments, bid strategies, and inventory curation
Experience working directly with ad servers, tag management and pixels in various internal and external systems
Strong leadership and people management skills, with the ability to motivate and inspire team members to achieve goals
Solid understanding of campaign management tools, marketing automation systems, and CRM platforms
Proficiency in analyzing campaign data and metrics, with the ability to derive actionable insights and recommendations
Excellent organizational and project management abilities, with a track record of successfully managing multiple campaigns simultaneously
Exceptional communication skills, both written and verbal, with the ability to present complex information in a clear and concise manner
Detail-oriented mindset with strong analytical and problem-solving capabilities
Preferred
Bachelor's degree in marketing, business administration, or a related field. Master's degree is a plus
Prior experience to retail media or performance-driven environments a plus
Benefits
Competitive base salaries
Bonus incentives
Generous PTO, Floating Holidays and 12 Federal Holidays observed
Support for financial-well-being and retirement 401k with employer match
Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
Employer paid short-term/long-term disability and basic life insurance
Flexible hybrid working arrangements.
Paid parental leave and adoption reimbursement programs
Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
Tuition Reimbursement and Family Scholarship Programs
Career development and training opportunities
Company
Sallie Mae
Sallie Mae is an American corporation that originates, services, and collects student loans.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1983-09-30IPO
Leadership Team
Jonathan Witter
Chief Executive Officer
Munish Pahwa
EVP, Chief Risk Officer (CRO)
Recent News
2026-01-23
Company data provided by crunchbase