American Medical Association · 1 day ago
Membership Marketing Manager (Hybrid)
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$86K/yr - $114K/yr
5+ years expThe American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. They are seeking a Membership Marketing Manager to develop and execute integrated marketing strategies aimed at driving new member growth and optimizing marketing campaigns through data-driven insights.
EducationHealth CareNon Profit
Responsibilities
Develops and executes an integrated marketing strategy across all owned channels (direct mail, email, SMS, fax, and telemarketing)
Lead the development and execution of a membership lifecycle-driven marketing strategy to drive new member growth
Continually monitor and implement best practice standards for direct response marketing trends
Identify channel expansion opportunities, and develop cutting-edge campaigns and programs
Develop innovative offers and member value propositions by collaborating with MMX colleagues and other internal business units to ensure cohesion of marketing plans for targeted audiences, content, contact and creative strategies, and leverage opportunities to integrate mission work
Lead the development of the acquisition contact plans with oversight of the circulation planning to increase response across channels
Develop A/B testing campaigns to optimize campaign performance in collaboration with the Data and Analytics team
Refine and evolve customer segments and identify new channel opportunities
Oversee messaging, content, and creative development for all membership acquisition marketing campaigns
Lead the development of the overall editorial calendars for acquisition
Ensure target market and individual personas’ interests align with messaging, content, and creative across channels
Design campaigns to maximize performance metrics of reach, engagement and member conversion
Oversees the development of segmentation and targeted audiences in data-driven marketing campaigns
Proactively identifies opportunities within the member-eligible base to drive engagement and membership conversion
Test new campaign assets and channels to determine long-term feasibility
Monitor campaign results on a weekly basis and revise go-to-market plans to deliver new member growth
Partner with Data and Analytics team to present campaign results and insights to management
Use data analytics (e.g., personalization and product recommendation systems), and develop a segmentation model to enable effective marketing across all owned channels
Ability to translate key member insights into omnichannel marketing strategies, gain cross-functional alignment, and make recommended optimizations
Oversees analyzing audience behavior and marketing campaign effectiveness
Qualification
Required
Bachelor's degree required; concentration in marketing or related degree preferred; master's Degree preferred
5+ years of experience developing and implementing high-performing integrating marketing campaigns optimized for returns
Proficient in digital marketing best practices, optimization techniques, focusing on performance and impact
Experience with complex, cross-functional marketing programs requiring high degree of subject matter expertise included in the review and approval process
Demonstrated experience in utilizing direct channels; mail, email, fax, and telemarketing, to drive action
Prior experience and success with lead generating programs and email journeys
Strong analytical skills and experience using data and results to generate marketing recommendations and optimizations
Excellent collaboration and communications skills working with both internal teams and external stakeholders, ability to interact effectively with all levels of management
Exceptional time and project management skills; formal project management training and knowledge of project management tools a plus
Highly self-motivated, creative thinker who is willing to take calculated entrepreneurial risks to drive hyper-growth
Demonstrated sense of initiative and professionalism
Benefits
Participate in an incentive plan
Company
American Medical Association
American Medical Association promotes the art and science of medicine and the betterment of public health.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
John Whyte
Chief Executive Officer
Christopher Khoury
Vice President, Strategic Insights
Recent News
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2026-01-23
2026-01-17
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