Inspira Education · 21 hours ago
Growth Marketing Manager
New York, NY
Full-time
Hybrid
Mid Level
3+ years expInspira Education Group is one of the fastest-growing edtech startups in the US, aiming to democratize access to high-quality coaching for students worldwide. The Growth Marketing Manager will build a lifecycle marketing function from the ground up, focusing on driving consultations and revenue through strategic marketing initiatives and collaboration across teams.
EducationHigher EducationOffice Administration
Responsibilities
Build the lifecycle marketing program from scratch: Design the end-to-end strategy, define segmentation and targeting frameworks, map customer journeys, and establish KPIs and reporting infrastructure
Own campaign execution: Create and launch email and SMS campaigns, including automated drip sequences, triggered messages, newsletters, and conversion-focused flows
Drive experimentation and optimization: Develop a testing roadmap to continuously improve engagement, conversion rates, and lifetime value through A/B tests and performance analysis
Analyze user behavior and identify opportunities: Conduct cohort and segment analysis to understand drop-off points, engagement patterns, and high-value customer segments; translate findings into actionable campaigns
Collaborate across teams: Work with Sales, Product, Performance Marketing, and Customer Success to align messaging, share insights, and coordinate multi-channel programs
Implement martech infrastructure: Evaluate, implement, and optimize tools within our HubSpot ecosystem to enable personalization, automation, and scalable execution while evaluating new tools such as Braze and Klaviyo
Ensure deliverability and compliance: Maintain sender reputation and follow best practices for email and SMS marketing
Track and report performance: Build dashboards and reporting frameworks to measure campaign effectiveness, lead volume, conversion rates, pipeline contribution, and ROI; provide regular insights and recommendations to leadership
Stay ahead of the curve: Proactively identify emerging AI and marketing technologies that can enhance efficiency, personalization, and results
Qualification
Required
3–5 years at a top-tier consulting firm (MBB, Big 4 Strategy, or equivalent) with experience in go-to-market strategy, customer analytics, growth initiatives, or marketing transformation projects
Exceptional analytical and problem-solving skills: You naturally break down complex problems, structure analyses, and extract insights from data
Strong strategic thinking with execution chops: You can develop frameworks and roadmaps, but you're equally comfortable building spreadsheets, writing copy, and launching campaigns yourself
Structured and process-oriented: You bring discipline to ambiguous situations and build scalable systems from the ground up
Strong written and verbal communication: You can craft compelling messaging and present insights clearly to stakeholders at all levels
Hungry to learn: You have little to no marketing experience, but you're intellectually curious, you learn fast, and you're excited to become an expert in lifecycle marketing and CRM
Entrepreneurial mindset: You thrive in fast-paced, high-growth environments and enjoy the autonomy to build and own outcomes
Comfortable with ambiguity: You don't need perfect information to make decisions and move forward
Tech-savvy: Comfortable learning new tools quickly
Preferred
SQL knowledge or willingness to learn quickly is a plus
Experience with HubSpot, marketing automation platforms, or CDPs is a plus but not required
Benefits
100% coverage of health, vision, and dental benefits
Flexible Paid-time Off
Learning and Development Budget
Retirement Savings Plans - 401k with matching
Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
Company
Inspira Education
Inspira Education Group is a company that provides an interactive platform designed to support students for admissions process.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2022-01-01Seed
Leadership Team
Kamir Kothari
Co-Founder and CEO
Company data provided by crunchbase