Sanrio, Inc. · 5 hours ago
Marketing Brand Content Specialist
Torrance, CA
Full-time
Hybrid
Mid Level
$65K/yr - $70K/yr
3+ years expSanrio, Inc. is a global lifestyle brand known for pop icon Hello Kitty, seeking a Marketing Brand Content Specialist to enhance their brand's voice across digital platforms. The role involves collaborating with the content team to create engaging stories and content while supporting various marketing initiatives and ensuring brand representation.
Consumer Goods
Responsibilities
Under the direction of the Director of Brand Development & Content Marketing, this creative and outgoing individual with storytelling experience and knowledge will work with the content team in various forms of content such as: Animation, Live Action (Licensing/Retail), Sanrio.com, Space Licensing, Audio, and Digital Gaming
Provide support to content managers and other marketing team members in driving our content strategy across multiple divisions and achieving KPIs
Brainstorm and develop storylines—ability to ideate narratives using character IPs
Ensure brand is represented correctly to consumers and partners at all times; Develop an understanding of our brand DNA/aesthetics
Collaborate with internal teams and departments; Build relationships with existing and new partners/vendors
Conduct research and populate findings regarding trends and best practices related to all areas
Support content team managers and projects; brainstorm/ideate storylines and vision boards for projects
Review and monitor Animation, Live Action (Licensing/Retail), Sanrio.com and Space Licensing content submissions
Work with Sales/Retail teams on content support
Vet and outsource vendors (within budget) as needed to execute production of projects
Gather and compile data, research, analysis
Create decks and toolkits for sharing purposes
Work with Creative to request art assets/style guides
Route agreements and invoices to appropriate teams/departments for review and approval
Support the content team on publishing/copywriting projects
Support the department with the overall planning and logistics of all Sanrio initiatives
Support Director of Marketing with archives, gifting, and office-branded collateral
Source collateral as needed
Travel Required: Up to 15% annually
Other duties as assigned
Qualification
Required
BA/BS in a related field
Outgoing personality to interface with external partners/vendors daily
Ability to work both independently and collaborate on projects
Strong communication skills and attention to detail are a must
Ability to work with multiple vendors at once and excel at time management
Must possess excellent copywriting skills, be highly organized, and be able to multitask in a fast-paced environment
Proficient in MS Office (Excel, Word & PowerPoint, Outlook), Airtable, Adobe Suite, Basecamp, etc
Preferred
3+ years of experience in Marketing, Animated and Live-Action Content preferred
Enthusiasm and affinity for the Sanrio Brand and characters, and knowledge of pop culture, a plus
English/Japanese bilingual skills are a plus
Company
Sanrio, Inc.
Sanrio® is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 50th Anniversary.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Katsumi Murakami
President & CEO
Cindy Suzuki
Partnerships and Collaborations
Company data provided by crunchbase