Better Baseball · 11 hours ago
Ecommerce Digital Specialist
Atlanta Metro
Full-time
Onsite
Entry, Mid LevelBetter Baseball is a nationally recognized authority in baseball and softball, focused on helping players perform at their highest level. The Digital Specialist will lead the development of an eCommerce-centric model, crafting seamless online experiences that integrate with retail locations to drive revenue growth and enhance customer retention.
ApparelBaseballE-CommerceRetailSporting Goods
Responsibilities
Oversee product listings, including writing product descriptions, selecting images, and optimizing content for search and conversion
Monitor inventory levels, product availability, and pricing to ensure accuracy and competitiveness
Analyze website performance metrics, such as traffic sources, bounce rates, and conversion rates, to identify trends and opportunities for improvement
Collaborate with the marketing team to develop and execute targeted email marketing campaigns and social media promotions
Monitor competitor activities and industry trends to stay ahead of the curve and adapt ecommerce strategies accordingly
Utilize analytics tools, such as Google Analytics, Keyword Planner, and AHREFS to collect data for new opportunities
Develop and maintain a comprehensive ecommerce content calendar, ensuring timely publication of new products, promotions, and content updates
Implement merchandising strategies to optimize product placement, navigation, and user experience on our website
Analyze site performance metrics and user behavior data to identify opportunities for improvement and optimization
Develop and execute strategic merchandising plans to highlight key product categories, seasonal promotions, and new arrivals
Monitor website analytics and user feedback to identify areas for improvement in site merchandising and user experience
Collaborate with the marketing team to align merchandising efforts with promotional campaigns and marketing initiatives
Regularly review and update product photography and imagery to maintain a consistent and high-quality visual aesthetic
Enter and maintain product information in the ERP and e-commerce platform, including SKUs, pricing, descriptions, and product attributes
Monitor new product launches to ensure accurate and timely setup of items across systems
Work closely with Purchasing to apply product updates such as costs, availability, and discontinued items
Coordinate with Marketing to implement approved product content updates, promotions, and naming changes on the website
Qualification
Required
Bachelor's degree
High level of organization and extreme attention to detail
Strong communication skills, both written and verbal
Excellent problem-solving abilities
Success in retail, omnichannel merchandising, and distribution
Comfort with change and the ability to wear multiple hats as part of an evolving organization
Preferred
Experience with SEO
Graphic Design Experience
Experience with site development and optimization
Experience with Google Analytics, Google AdWords, and Magento
Company
Better Baseball
Better Baseball is an e-store that offers bats, gloves, apparel, footwear, L- screens, baseball netting, field equipment, and accessories.
Founded in 1999
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Gary Long
Owner/founder Ropebat.com
Company data provided by crunchbase