Girl Scouts of Citrus Council · 1 day ago
Senior Director of Marketing and Communications
Orlando, FL
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expGirl Scouts of Citrus Council is seeking a Senior Director of Marketing and Communications to develop strategic marketing plans that support their mission. The role involves collaborating with teams to ensure high-quality girl programs and managing marketing initiatives across multiple platforms.
Non ProfitPersonal DevelopmentRecreationWomen's
Responsibilities
Work with senior leadership to develop and execute large-scale marketing strategies which serve to meet Council-wide objectives through multi-tiered marketing approaches to include digital and print advertising, media communications, public relations, external networking and creative messaging
Collaborate with other teams to provide marketing support and manage production timelines for campaigns and events including, but not limited to, fundraising events, membership campaigns, retail promotions, Product Program, and girl/volunteer events and programs
Oversee and approve the production of all printed and digital collateral materials in compliance with national Girl Scout brand standards. Including web, video, design and copywriting
Pitch and coordinate media interviews, B-roll, and news releases to generate a strong presence in regional media channels
Create and execute a cross-channel social media plans to include targeted and re-targeted advertising campaigns
Stay informed on major national marketing campaigns and integrate these at a local level
Work with the Data team to provide regular analytical reports on performance of social, printed, radio, or other advertising and public relations initiatives to drive business decisions and achieve council goals
Manage the Marketing budget with accurate forecasts on expenses for key campaigns throughout the year
Manage third party freelance photographers and/or videographers, agencies and printers
Work with Membership to provide mentorship and direction to Girl Scout media club; requiring program plan, identifying opportunities for development and producing girl-centric messaging
Advocate on behalf of the Girl Scout brand in all campaigns and initiatives throughout the organization, ensuring the brand voice and vision are consistent in all produced materials
Qualification
Required
Bachelor's in marketing, public relations, or other relevant field is required
At least 5 years of experience in Strategic Planning and External Marketing
Proficient in Microsoft Office Suite including Outlook, Teams and SharePoint
Knowledge of Adobe Suites to include Illustrator, Photoshop, Premier Pro, Adobe Marketing Cloud and Adobe Experience Manager
Proficient in website and social media site maintenance and design
Experience in developing and executing research-based public relations and marketing plans
Experience in project management
Valid driver's license, use of a personal vehicle and proof of current vehicle insurance
Willingness and ability to work regular and varied hours, including evenings and weekends
Ability to work independently, while demonstrating a strong ability to work as a team
Outstanding communication and presentation skills
Excellent organizational, interpersonal, and problem-solving skills
Ability to successfully pass background screening
Register annually for a GSUSA membership and have a favorable criminal background check
Bi-lingual (Spanish and English)
Preferred
Master's Degree in related field
1+ year of previous experience in Girl Scouting
Experience in a non-profit organization is a plus
Sales Force and Looker a plus
Company
Girl Scouts of Citrus Council
Girl Scouts of Citrus Council is a not-for-profit organization chartered in 1956 - following the founder Juliette Gordon Low's guidelines - serving girls throughout Brevard, Lake, Orange, Osceola, Seminole and Volusia counties since 1956.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Maryann Barry
Chief Executive Officer
Megan Jennings
Director, Office of the CEO
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