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Hawaii Pacific University · 4 hours ago

Social Media Manager

Honolulu, HI

Full-time

Onsite

Senior Level

$53K/yr - $63K/yr

5+ years exp

Hawaii Pacific University is seeking a Social Media Manager to lead their organic social media strategy and digital engagement across major platforms. The role involves supervising student content creators, developing content calendars, and tracking analytics to enhance audience growth and community engagement.

Responsibilities

Lead Hawai'i Pacific University's organic social media strategy, content development, and digital engagement across all major platforms

Supervise student content creators and manage a student social media lab to produce compelling short-form video, photography, and multimedia storytelling that reflects HPU's mission, values, and campus life

Develop an editorial content calendar, monitor trends, publish content, and track analytics to support strategic audience growth and community engagement

Occasional evening and weekend shifts may be required to cover special events

Qualification

Social media managementContent creationVideo productionAnalytics toolsAdobe Creative SuiteOrganizationWritten communicationVerbal communicationTime managementAttention to detail

Required

Bachelor's degree in communications, marketing, journalism, media, English, public relations, or related field, or equivalent combination of relevant full-time (or equivalent part-time) work and educational experience

5+ years of professional experience managing social media platforms and producing original digital content

Demonstrated experience creating short-form video content for TikTok, Instagram Reels, and YouTube Shorts

Experience with social media scheduling, community management, and analytics tools

Excellent written and verbal communication skills

Proficiency in Microsoft Office Suite (e.g., Word, Teams, SharePoint)

Candidates must be legally authorized to work in the United States. Visa sponsorship and relocation allowance is not available for this position

This position may be considered an essential position with report-to-work obligations depending on the type of emergency, campus closure, or evacuation

Must meet training and background check qualifications and comply with the Protection of Minors policy

Preferred

Master's degree in a relevant field

Experience managing social media in higher education, youth media, or brand storytelling contexts

Fluency with Adobe Creative Suite or mobile video editing applications (e.g., Premiere, CapCut, Final Cut Pro)

Familiarity with social media publishing and monitoring platforms

Ability to conceptualize, produce, and manage engaging social content aligned with the HPU brand

Experience supervising, mentoring, or managing student workers, interns, or creative teams

Ability to analyze performance metrics and prepare regular reporting

Strong time management, organization, and attention to detail

Company

Hawaii Pacific University

Hawaii Pacific University is a school in Honolulu.

Founded in 1965

Honolulu, Hawaii, USA

1001-5000 employees

http://www.hpu.edu/

Funding

Current Stage

Late Stage

Leadership Team

Jeffrey Blake Rich

Vice President, Chief Marketing and Communications Officer

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