American Public Media Group · 1 month ago
Associate Producer, On-Call, LAist
Pasadena, CA
Part-time
Hybrid
Entry, Mid Level
$35/hr - $37/hr
2+ years expAmerican Public Media Group is seeking an On-Call Associate Producer for LAist to help grow their audience through engaging social media content. The role involves collaborating with various teams to execute social strategies, promote critical stories, and enhance audience engagement with LAist's journalism.
Media and Entertainment
No H1B
Responsibilities
In collaboration with fellow social media producers, execute a cohesive social strategy across LAist accounts that will increase reach and engagement
Understand and deploy our promise to practice diversity, equity and inclusion in how we assign edit, produce and distribute our journalism
Identify the most shareable, newsworthy nuggets from stories and show segments, and then translate them into native social content, including editing video
Populate LAist’s social media accounts with content that can perform well organically when our audiences are active
Proactively collaborate with colleagues on ways to drive traffic to the most critical stories, promote LAist’s newsletters and events and generate awareness about our linear broadcast programming
Collaborate with the Community Engagement, Marketing, Membership, Live Programming & Events and wider Content teams on departmental projects and goals
Help keep the newsroom informed of any news events or news tips that come through social media, either via tips, DMs or trending topics
With direction from leadership, jump into major breaking news events to help drive newsgathering and distribution, and prevent the spread of misinformation
Creatively use evergreen content from our organizational archives
Engage with audiences as appropriate on social channels to make sure they feel a strong connection to our journalism and journalists
Additional duties as assigned
Qualification
Required
Bachelor's degree or equivalent work experience
Two or more years of production, editorial or related experience
Become and remain a member in good standing of SAG-AFTRA by the thirtieth (30th) day of employment
Experience building and curating for a social media audience
Experience with editing video for social media using programs like CapCut and Adobe Premiere
Ability to support an inclusive and diverse workplace
Excellent writing skills, with an emphasis on the ability to write clean, concise, error-free copy
A sharp eye to spot errors and typos
Knowledge of social newsgathering and verification techniques, and the ability to identify newsworthy items in the din of social chatter
Understanding of common web analytics tools — including Google Analytics, Hootsuite and Chartbeat — and how to use data to drive strategic decisions
A nuanced understanding of LAist's voice, the importance of fair and accurate social content, common journalism ethics
Excellent multitasking skills
Knowledge and understanding of how to use all mainstream social media platforms and an eye for emerging ones that could benefit the newsroom
Ability to quickly learn basic content management systems
Experience using Canva in journalistically ethical ways
Intuitive sense of how to join an emerging conversation on social media in an authentic way
Familiarity with local and regional news in Southern California
Preferred
Fluency in Spanish or another language commonly spoken in Southern California
Knowledge of L.A. history and current events
Experience in journalism
Experience successfully navigating social media during a breaking news event
Company
American Public Media Group
American Public Media Group (APMG) works to create the future of public media by amplifying voices to inform, include, and inspire.
Founded in 1967Saint Paul, Minnesota, USA
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-10-24Acquired
Leadership Team
Jean Taylor
President and CEO
Nick Kereakos
CTO / SVP
Company data provided by crunchbase