Avocados From Mexico · 13 hours ago
Senior Manager, Omni Shopper Marketing
Irving, TX
Full-time
Onsite
Senior Level
7+ years expAvocados From Mexico is a company dedicated to delivering delicious experiences and is seeking a Senior Manager for Omni Shopper Marketing. This role focuses on driving the activation strategy and execution of omni-channel national shopper marketing campaigns while collaborating cross-functionally to enhance the shopper experience and build brand equity.
Food and BeverageFruitMarketing
Responsibilities
Champions the omni-channel Shopper strategy including managing the development and execution of the national omni-channel campaigns, key retail/account-specific programs and initiatives that build brand equity and drive positive business results. Sets and measures KPIs/metrics for success
Leads and manages key customer account plans, brand partnerships, negotiates agreements, and fosters ongoing partner relationships in support of the shopper marketing agenda and plan
Leads marketing sell-in with select customers/accounts, including developing persuasive storytelling, building strategic sales decks, and representing marketing as the senior voice in customer presentations
Leads activation and implementation of sales/marketing materials, in-store signage/merchandising displays, print & digital coupons, digital/social, retail media tactics, consumer sweepstakes, etc
Partners with the Digital and Media teams to activate digital campaigns that drive engagement & purchase
Drive future-focused innovative thinking by staying informed of emerging trends, shopper insights, and technologies to identify new go-to-market opportunities that move the needle
Supports Manager in new fiscal/annual planning process and shopper marketing plans, presentation development, innovation development, and sharing of best practice to support short-term category growth
Manage multiple projects simultaneously while overseeing on-going timelines/workflow and execution of omni shopper marketing campaigns aligned with goals and objectives throughout fiscal year. Delivers program performance recaps with key learnings and actionable recommendations
Primary driver and owner of day-to-day relationship with key agency partners and vendors including briefing, planning and execution
Acts as a liaison with AFM’s Trade Marketing team to develop and align plans in designated customer accounts while participating in key retailer presentations and meetings as needed
Performs additional duties or special projects as assigned
Qualification
Required
Understanding of U.S. and Hispanic market and retail landscape
Strategic thought leadership, executive presence with strong ability to influence leadership and collaborate cross-functionally
Strong project management skills with attention to detail, trouble-shooting and creative problem-solving skills
Social/Digital and Retail Media savvy. Strong knowledge of omnichannel marketing and how to effectively drive sales both in-store and online
Proactive, energetic self-starter and team player with a passion for executing with excellence and thrives in a fast-paced environment while being adaptable, resilient, and resourceful
Strong analytical skills with the ability to translate data, consumer and shopper insights (primary & secondary research) into actionable recommendations. Experience with syndicated data (ex. Circana, Numerator, etc.)
Excellent organizational, interpersonal, communication (written/verbal) and presentation skills
Advanced Excel and PowerPoint skills required, specifically in creating high-impact, visual presentations
High proficiency level managing budgets
Bachelor's Degree required and in related field preferred (Business and/or Marketing etc.). MBA preferred
7-10 years of experience in shopper marketing, brand marketing, category management, sales/marketing analytics, or retail trade
Produce and/or CPG food and beverage preferred. Retail/Trade marketing knowledge of top tier grocery and mass accounts a plus
Preferred
Bilingual (English/Spanish) a plus
Company
Avocados From Mexico
Avocados from Mexico is a non-profit marketing organization which promotes products of its two founding organizations MHAIA and APEAM.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Miguel Molina, MBA
CFO
Recent News
2026-01-14
Company data provided by crunchbase