The Wall Street Journal · 3 hours ago
Global Creative Solutions Lead
New York City
Full-time
Hybrid
Senior Level, Lead/Staff
$195K/yr - $230K/yr
10+ years expNews Corp is seeking a Global Creative Solutions Lead to head efforts in growing advertising revenue through creative solutions for advertisers. This role involves collaboration across various stakeholders to develop innovative advertising strategies and enhance the company's creative reputation.
FinanceFinancial ServicesInternet
Responsibilities
Grow sales in the high-touch, creatively-led side of our advertising business
Work with HQ and our BUs to proactively identify, unlock and pitch advertisers and agencies with new ideas
Lead collaboration across-BU and functional teams (e.g., sales, creative, tech) to develop outstanding and innovative creative solutions for inbound and relevant advertiser pitches and proposals (i.e., those that cover multiple markets and/or business units)
Responsible for all aspects of the creative solution, including the planning, ideation, conceptualization, and development of a creative solution(s), which can include 'the big idea', branded content, events, and innovative activations
Lead our efforts to create a more connected and seamless creative solutions process and approach across our business units
Develop innovation and development of new advertising creative solutions, particularly with AI advancements, in collaboration across our business units
Evaluate and operationalize market trends, competitive shifts and emerging innovation in the creative solutions space
Foster greater collaboration, sharing and connectivity amongst our creative solutions talent across our business units
Develop high-impact materials—including thought-leadership, multi-market sales collateral and client-ready proposals—that articulate News Corp’s unique value across businesses and geographies
Raise News Corp’s profile and creative reputation and represent News Corp at customer events and major industry events, such as Cannes Lions
Qualification
Required
10+ years working in the advertising industry (advertiser, agency, publication, platform) with strong experience in leading and developing creative solutions
University degree or specialized certification
Proven experience in selling advertising solutions and growing advertiser relationships
Ability to evaluate market and technology trends and translate them into actionable recommendations
Outstanding communication skills and ability to present and pitch to senior advertiser executives
Strong understanding of the evolving media, advertising and consumer technology landscape
High commercial acumen and experience developing pitches and proposals
A self-starter comfortable operating in a matrixed, fast-moving, unstructured environment
Benefits
Comprehensive and highly competitive benefits package
Physical health
Retirement and savings
Caregiving
Emotional wellbeing
Transportation
Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce
Company
The Wall Street Journal
Winner of 40 Pulitzer Prizes for outstanding journalism, The Wall Street Journal includes coverage of U.S.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.49M2015-03-31Angel· $0.49M
Leadership Team
Nitin Rakesh
Member, CEO Council
Oren Zaslansky
Member, CEO Council
Company data provided by crunchbase