ComOps - Strategy & Commercial Operations as a Service · 4 hours ago
Digital Experience Analytics Consultant
ComOps - Strategy & Commercial Operations as a Service supports businesses in achieving excellence across various domains and is seeking a senior, hands-on Digital Experience Analytics Consultant. This role involves leading the implementation of digital experience analytics across multiple platforms and collaborating with client teams to define strategies and deliver insights that drive decision-making and enhance user experiences.
Management Consulting
Responsibilities
Lead implementation across websites, mobile web, and mobile apps
Partner with client engineering teams to deploy tracking via tag managers or SDKs
Validate data quality (events, funnels, forms, session replay)
Troubleshoot tracking, replay, and behavioral data issues
Ensure best practices for performance, privacy, consent, and masking
Help clients define experience-focused KPIs aligned to business goals
Build measurement frameworks for key journeys and critical tasks
Move clients from 'interesting data' to behavior-driven decision making
Analyze behavioral data to uncover friction, drop-off, and UX breakdowns
Leverage session replay, heatmaps, funnels, and frustration signals
Create clear, prioritized insights and recommendations tied to impact
Connect behavior to outcomes
Support or lead monthly / quarterly client readouts
Present insights to product, UX, marketing, and technology teams
Clearly articulate what's happening, why it matters, and what to do next
Qualification
Required
3+ years experience in digital analytics, digital experience analytics, or UX analytics
Hands-on experience implementing behavioral analytics on web and/or mobile
Strong understanding of user journeys, conversion optimization, and friction analysis
Experience with JavaScript-based tracking and tag managers (GTM, Tealium, Adobe Launch)
Ability to translate data into actionable insights and recommendations
Comfortable working independently in a client-facing consulting environment
Strong written and verbal communication skills
Experience with Medallia DXA (Decibel), Hotjar, Optimizely, or similar experience analytics platforms
Preferred
Background in hospitality, gaming, retail, healthcare, or high-traffic consumer digital environments
Familiarity with privacy and consent frameworks (HIPAA, PCI, GDPR, CCPA)
Experience supporting executive-level readouts or roadmap discussions
Company
ComOps - Strategy & Commercial Operations as a Service
Able to support strategy and tactical omni channel customer care (service and sales), revenue management, leisure sales, distribution, customer experience, digital innovation, and more.