Spectrum News · 6 hours ago
Senior Marketing Analyst - Spectrum News
Spectrum News is a leading provider of communication and entertainment products for residential and business customers. The Senior Marketing Analyst will provide actionable insights through data analysis and reporting to enhance competitive performance and market share, while collaborating with various teams to support marketing efforts.
Responsibilities
Provide clear and actionable insights through data collection, analysis and reporting
Maximize the company’s competitive performance and market share for both the Residential business and the small- to-medium sized business (SMB) segment
With a rigorous discipline around intelligence gathering, verification of syndicated data, and original market-level investigation, analysis and reporting, Field Marketers are the company’s subject matter experts of local market dynamics and of all competitors in each of the communities we serve
Actively and consistently support all efforts to simplify and enhance the customer experience
Perform analysis and reporting to assess competition’s impact on the business, identify opportunities, and evaluate key business performance indicators and business initiatives
Work closely with managers in the collection and processing of competitive data
Work collaboratively with colleagues in corporate marketing and peers in the other regions
Leverage a variety of tools including Vantage, MicroStrategy and Tableau
Develop impactful reporting and data-driven presentations
Identify trends and fact-based and actionable insights; clearly articulate findings in written reports using charts, graphs, tables and other exhibits
Troubleshoot existing MicroStrategy and Tableau reports; assess accuracy, propose solutions and confirm corrections
Provide customer activity analyses and the impact competition may have on subscriber growth, migration trending, churn trending, etc
Responsible for ad hoc reporting and analysis as needed
Provide administrative support, including budget and monthly forecasting, invoice processing, and assistance with inventory management and logistics (e.g. rate cards, channel lineups, and other collateral)
Perform other duties as requested
Qualification
Required
Ability to read, write, speak and understand English
Knowledge of marketing research, data analysis, and related functions
Ability to analyze and interpret information
Ability to prioritize and organize effectively
Ability to use personal computer and software applications (i.e. word-processing or database programs)
Bachelor's degree in marketing or related field or equivalent experience
Marketing work experience - 5
Preferred
Knowledge of cable television industry
CATV work experience - 3
Benefits
A comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
Company
Spectrum News
Spectrum News is a broadcast media company that provides news, features, sports, and weather services. It is a sub-organization of Spectrum.
Funding
Current Stage
Late StageRecent News
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