Senior Social Media Manager, Vascular jobs in United States
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Boston Scientific · 1 day ago

Senior Social Media Manager, Vascular

Boston Scientific is a leader in medical science dedicated to solving critical health industry challenges. The Senior Social Media Manager will lead the social media strategy for the Vascular Therapies Division, focusing on content creation, stakeholder alignment, and campaign execution to enhance patient care and drive growth.

Health CareMedicalMedical Device
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Responsibilities

Initiate and build social media plans in partnership with divisional leadership, product marketing, marketing activation and digital marketing
Research, write, and edit content, working with designers, subject matter experts and others to develop engaging content that grabs the attention of our target audiences
Learn and follow all regulatory, legal, clinical and compliance requirements related to promotional materials and social media, as outlined in applicable SOPs
Proactively conduct social listening on hot topics, providing detailed summaries to key stakeholders as needed
Partner with outside vendors, corporate social media and others to expand skills and advance capabilities
Monitor Boston Scientific community conversations and manage inappropriate or off-label references
Manage patient and health care provider comments on Boston Scientific channels and route complaints and requests through appropriate pathways as required by policy
Develop and communicate the BU social media vision and strategy to executive management and business stakeholders
Regularly evaluate and assess Boston Scientific key opinion leaders (KOLS) and competitors’ social media presence and provide recommendations to enhance the Boston Scientific social presence
Lead the development of paid social media content and campaigns to support key events and product launches
Develop KPIs and provide regular measurement on social media programs for the division
Innovate and drive new types of paid social programs and lead generation initiatives that drive the division forward
Act with a results-first mindset – be closely aligned with the business, act with a sense of urgency and drive measurable results in growing the IO business
Create regular reports on campaign and channel performance, including recommendations for key stakeholders
Be flexible and always willing to take on more responsibility

Qualification

Social media strategyPaid social media campaignsContent developmentSocial media toolsDigital marketingInnovationCollaborationCommunicationProject management

Required

Bachelor's Degree
Minimum of 5 years of marketing/commercial experience including 3+ years of experience in social channels
The ideal candidate brings significant experience in both traditional integrated marketing communications and digital marketing/social media
Possess a clear commercial mindset and an understanding of how to translate commercial objectives to breakthrough social campaigns
Expertise running paid social media campaigns on Instagram and LinkedIn
Experience with social tools and software such as Sprinklr

Preferred

Good communicator with proven ability to drive change and influence organizations
Builds trust and can effectively collaborate across Product Marketing, Sales, IT, Corporate Communications, Legal, Regulatory and Finance
Fearlessly innovates - always looking to bring new ideas, drives innovation, encourages the team to learn fast and creates exceptional customer experiences
Must be able to effectively manage multiple projects, programs, people and drives clarity for the team on prioritization
Ability to engage and influence executive-level leadership

Company

Boston Scientific

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Boston Scientific is a medical technology company that designs and develops medical devices to diagnose and treat a wide range of condition.

Funding

Current Stage
Public Company
Total Funding
$10.02B
2025-02-21Post Ipo Debt· $1.58B
2024-02-22Post Ipo Debt· $2.17B
2022-03-04Post Ipo Debt· $3.28B

Leadership Team

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Michael Mahoney
Chairman, President & CEO
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Daniel J. Brennan
Chief Financial Officer
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Company data provided by crunchbase