Senior Marketing Analyst jobs in United States
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Spectrum · 8 hours ago

Senior Marketing Analyst

Spectrum is a leading provider of communication and entertainment products for residential and business customers. The Senior Marketing Analyst role involves providing actionable insights through data collection and analysis to enhance competitive performance and market share, while collaborating with various teams to support marketing efforts.

Digital EntertainmentInternetTelecommunications
badNo H1Bnote

Responsibilities

Provide clear and actionable insights through data collection, analysis and reporting
Maximize the company’s competitive performance and market share for both the Residential business and the small- to-medium sized business (SMB) segment
Actively and consistently support all efforts to simplify and enhance the customer experience
Perform analysis and reporting to assess competition’s impact on the business, identify opportunities, and evaluate key business performance indicators and business initiatives
Work closely with managers in the collection and processing of competitive data
Work collaboratively with colleagues in corporate marketing and peers in the other regions
Leverage a variety of tools including Vantage, MicroStrategy and Tableau
Develop impactful reporting and data-driven presentations
Identify trends and fact-based and actionable insights; clearly articulate findings in written reports using charts, graphs, tables and other exhibits
Troubleshoot existing MicroStrategy and Tableau reports; assess accuracy, propose solutions and confirm corrections
Provide customer activity analyses and the impact competition may have on subscriber growth, migration trending, churn trending, etc
Responsible for ad hoc reporting and analysis as needed
Provide administrative support, including budget and monthly forecasting, invoice processing, and assistance with inventory management and logistics (e.g. rate cards, channel lineups, and other collateral)
Perform other duties as requested

Qualification

Data analysisMarketing researchTableauMicroStrategyCable television knowledgeEnglish proficiencyOrganizational skillsPresentation skills

Required

Ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future
Ability to read, write, speak and understand English
Knowledge of marketing research, data analysis, and related functions
Ability to analyze and interpret information
Ability to prioritize and organize effectively
Ability to use personal computer and software applications (i.e. word-processing or database programs)
Bachelor's degree in marketing or related field or equivalent experience
Marketing work experience - 5 years

Preferred

Knowledge of cable television industry
CATV work experience - 3 years

Benefits

Comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
Certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.

Company

Spectrum

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Spectrum is a cable telecommunications company that offers a range of home entertainment and information services. It is a sub-organization of Charter Communications.

Funding

Current Stage
Public Company
Total Funding
$11.4M
Key Investors
North Carolina Department of Information Technology
2023-09-01Grant· $11.4M
2015-05-26Acquired
2007-03-01IPO

Leadership Team

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Dinesh Jain
Chief Operating Officer
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Ken Guiberson
Group Vice President, Digital Self-Service
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Company data provided by crunchbase