JuneShine Brands · 8 hours ago
Trade Marketing Manager, Texas
Texas
Full-time
Onsite
Mid, Senior Level
$110K/yr - $120K/yr
5+ years expJuneShine Brands is a purpose-driven organization focused on creating quality beverages. The Trade Marketing Manager will lead the strategy and execution of trade and field marketing across the JuneShine Brands portfolio, connecting brand, sales, and distributor networks to drive growth and visibility.
Food and Beverage
Responsibilities
Lead trade and field marketing strategy across the JuneShine Brands portfolio, including retail, events, festivals, partnerships, samplings and promotions (10–15% field execution)
Develop and executive go-to-market plans by brand, channel, and region, including localized market activations, ensuring alignment with sales goals and distributor networks
Manage annual marketing calendars and campaigns, including creative assets, selling materials, and promotional programs
Build and activate partnerships with key retail and distributor partners, negotiating opportunities to maximize ROI and brand impact
Collaborate cross-functionally with Sales, Brand, Creative, Media, PR and Operations to ensure seamless execution of programs
Own divisional A&P budgets and marketing metrics, using data and insights to optimize spend and measure success (velocity, volume, visibility)
Qualification
Required
Must be 21 years of age or older at the time of application
Minimum of 5 years trade marketing experience in the beverage industry (wine, spirits, beer, or THC)
Must be based in Austin, Dallas or Houston TX with reliable transportation
Proven experience developing and executing trade marketing strategies across retail, on-premise and off-premise channels
Strong experience working with distributor networks and retail partners
Strong presentation, communication and project management skills
Demonstrated ability to negotiate and manage high-value partnerships and sponsorships
Experience managing marketing budgets and driving measurable ROI
Proficiency with marketing analytics platforms/tools (IRI, Nielsen, VIP) to inform decisions
Willing and able to travel 8-12 days per month (including overnights as needed)
Preferred
Experience with multi-brand portfolios or national-level trade programs
Experience managing or building teams
Comfortable working in fast-paced, high-growth, entrepreneurial environments
Passion for building brands that stand out in competitive markets
Benefits
Unlimited Paid Time Off
Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
Voluntary vision, dental, and accidental plans
401(k) with up to 4% company match
12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
Booch, spirit, beer, and soft good perks
And more!
Company
JuneShine Brands
Welcome to JuneShine Brands. the official home of better-for-you beverages: JUNESHINE, WILLIE'S REMEDY+, and FLYING EMBERS.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$24M2024-01-31Private Equity
2021-11-15Series B· $24M
2021-06-08Series A
Leadership Team
Greg Serrao
Co-founder, CEO
Recent News
2025-07-17
2024-04-10
Company data provided by crunchbase