Highmark Residential · 2 days ago
Regional Marketing Director
Gaithersburg, MD
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expHighmark Residential is focused on empowering its employees to excel in their fields, and they are seeking a Regional Marketing Director to lead comprehensive marketing initiatives. The role involves developing innovative strategies to enhance brand awareness, drive resident acquisition and retention, and collaborate with various teams to achieve business objectives.
Real EstateResidential
Responsibilities
Develop and implement comprehensive marketing strategies:
Create and execute marketing plans specific to each property that align with company goals
Effectively communicate aforementioned marketing plans as needed to leadership as needed
Assist in marketing budgeting for assigned properties
Conduct market research to identify target audiences, trends, and competition, and educate/empower onsite management teams to do the same
Use data-driven insights to create and maintain innovative marketing campaigns that position Highmark Residential as the top choice for multifamily housing
Collaborate with different teams to align marketing efforts with leasing, property management, and corporate marketing functions
Assist with new Property Technology tests and deployments
Drive brand awareness and reputation:
Increase property brand recognition through targeted advertising, public relations, and digital marketing initiatives
Oversee the creation and execution of compelling marketing materials, website content, social media campaigns, and email marketing
Ensure consistent branding across all marketing channels and compliance with brand guidelines
Monitor online reputation and implement strategies to improve customer sentiment and engagement
Resident acquisition and retention:
Develop and implement resident acquisition strategies to attract qualified leads and achieve occupancy goals
Collaborate with property management teams to enhance resident experience and satisfaction, ultimately driving resident retention
Analyze market data and resident feedback to identify opportunities for improving resident retention rates and overall customer satisfaction
Implement resident referral programs and incentives to drive resident referrals and promote positive word-of-mouth marketing
Marketing performance analysis and reporting:
Facilitate and monitor all required and/or budgeted marketing-related, promotional and advertising platforms for optimal integration, appropriate usage by intended Highmark team members, and overall performance
Assist with informal education/coaching of Highmark marketing platforms for onsite team members and constituents as needed
Assist in communicating significant updates and platform changes as they occur
Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives via Google Analytics, reporting from Lead Management software, and any other Highmark-approved platform
Analyze data, generate reports, and present findings to senior management to support strategic decision-making
Continuously optimize marketing strategies based on data insights and industry best practices
Team leadership and collaboration:
Always promote and display company culture and core values
Act as an advocate of company and regional policies and directives
Close collaboration with regional training team and any other regional support associates
Collaborate with the national marketing team to establish, achieve, and maintain the goals of Highmark Residential
Regularly communicate regional initiatives with the national marketing team and assist in the implementation of national initiatives
Support communication and culture-led platforms such as Viva Engage
Assist with local events and meetings, including job fairs and local apartment association activities (working with other regional support positions as necessary)
Foster a collaborative and positive work environment, promoting teamwork and cross-functional collaboration
Establish strong working relationships with regional property managers, leasing teams, and corporate marketing and associated counterparts
Attend company meetings and budgeted industry education conferences
Qualification
Required
Minimum of five years of experience in the multifamily housing industry, demonstrating a deep understanding of its dynamics and challenges
Proficiency in creative and design concepts, with the ability to collaborate effectively with graphic designers and creative teams to execute (and develop, as needed) visually compelling marketing materials and campaigns
Strong understanding of branding principles and the ability to ensure consistency and adherence to Highmark Residential's brand guidelines across all marketing materials and properties, ensuring that the brand image is effectively represented and maintained
Strong skills in internet, mobile, and social media platforms, with a proven ability to use them effectively for marketing campaigns and brand promotion
Intermediate-to-advanced knowledge of Microsoft Office Programs, particularly Excel, for data analysis, reporting, and extracting actionable insights
Comfort with navigating, working with, and facilitating marketing-related Highmark-required platforms such as those that serve social media, resident feedback/surveys, reputation, digital advertising management, advertising, analytics, etc. Self-training as needed when updates occur
Demonstrated ability to proactively educate oneself about local markets, stay informed about market trends and dynamics, and effectively analyze market data to assess property performance and ensure competitiveness in the market
Exceptional conceptual and creative thinking skills to develop innovative marketing approaches that set Highmark Residential apart from competitors
Excellent organization and time management skills to handle multiple projects, meet deadlines, and prioritize tasks effectively
Exceptional project management skills to plan, execute, and track marketing initiatives within defined (and often lengthy) timelines and budgets
Outstanding written, verbal, and customer service skills to communicate clearly and build positive relationships with internal and external stakeholders
Ability to work independently and collaboratively with cross-functional teams to achieve marketing objectives
Ability to quickly process complex information, prioritize effectively, and maintain focus in a fast-paced environment
Positive attitude towards change, with flexibility and adaptability to new strategies, technologies, and industry trends
Strong problem-solving abilities to identify challenges, analyze root causes, and develop effective solutions
Outstanding presentation skills to deliver engaging and impactful presentations to both small and large groups
Educational and/or coaching abilities to inform, empower and develop constituents
Must be able to travel and incur expenses on a personal credit card with a reimbursement turnaround process that may take up to 30 days
High school diploma or equivalent required
Preferred
Bachelor's degree in marketing, business administration, or a related field is preferred, providing a strong foundation of knowledge and skills
Benefits
Competitive pay for the market
Monthly bonus opportunities for all site associates
30% associate rent discount
Medical, Dental & Vision benefits the 1 st of the month following 30 days of full-time employment
Company-provided life insurance, short term and long term disability coverage
Flexible Spending accounts
401(k) eligibility after 90 days, with 4% Highmark match
Professional Certification & Tuition reimbursement
Vacation, Sick and Personal Time off available to use after 90 days
10 paid holidays
Paid parental leave
Company
Highmark Residential
Highmark Residential is a real estate company specializing in property management of residential properties.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Heidi McGraw
Executive Assistant to the President and COO
Recent News
Government Technology US
2025-07-08
Business Wire
2025-05-17
2025-05-17
Company data provided by crunchbase