Gilead Sciences · 4 hours ago
Associate Director of Omnichannel Analytics
San Francisco Bay Area
Full-time
Onsite
Lead/Staff, Director/Executive
$196K/yr - $253K/yr
8+ years expGilead Sciences is committed to creating a healthier world for all people, tackling significant health challenges such as HIV and COVID-19. The Associate Director of Omnichannel Analytics will collaborate with cross-functional teams to analyze data from media campaigns, aiming to optimize media quality and performance while providing actionable insights to enhance ROI and audience targeting.
BiopharmaBiotechnologyHealth CareManufacturingPharmaceutical
Responsibilities
Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives
Based on brand objectives and goals, develop measurement approach to analyze and optimize media performance
Design and implement MMM strategies to measure and optimize the effectiveness of marketing spend across traditional and digital channels
Collaborate with marketing leaders to allocate budgets and resources based on data insights
Drive adoption of MTA frameworks to accurately attribute marketing outcomes to different touchpoints in the customer journey
Ensure robust tracking and integration with CRM systems for a holistic view of performance
Develop test and learn strategies across channels and socialize results within the organization
Ensure continuous learning and improvements in marketing strategies based on test outcomes
Oversee the analysis of digital marketing campaigns
Provide actionable insights to enhance customer engagement, optimize conversion rates, and improve overall digital performance
Collaborate with media teams to adjust campaigns based on data-driven insights
Be a strategic partner in report creation and presentations to key stakeholders, providing insights into campaign performance and opportunities for optimization
Analyze digital media performance data to identify trends, opportunities for optimization, and insights
Develop and present analytical solutions and insights in a compelling manner to ensure stakeholder buy-in and support for data-driven initiatives
Stay up-to-date on industry trends, best practices, analytics tools, and data privacy regulations and emerging technologies in digital media and analytics
Advocate for new technologies and methods that could enhance the company's marketing capabilities
Qualification
Required
Bachelor's Degree and Ten Years' Experience OR
Masters' Degree and Eight Years' Experience OR
PhD and Five Years' Experience
8+ years working experience in marketing analytics, digital analytics
Experience with media and digital data sources is required
Proven history of working and delivering on multiple projects simultaneously, with tight deadlines and changing priorities
Experience in Pharmaceutical or Biotech industry is desirable, as is a solid understanding of principles relating to the area of functional specialization
Preferred
Strong experience in brand marketing and optimization
Experience using data-driven media planning tools
MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data etc. 3rd party pharmaceutical patients claim data is preferred
Familiarity with building models to measure marketing incrementality and a detailed understanding of statistical analysis (e.g., hypothesis testing, experimentation, regressions)
Strong written and oral communication, data visualization, presentation, and interpersonal skills
Strong collaboration skills and ability to influence the development and adoption of analytic capabilities
Strong planning and project management skills
Ability to distill complex information into concise and impactful stories/presentations
High motivation, strong work ethic and positive attitude while working under tight deadlines
Strong leadership experience, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability
Benefits
Discretionary annual bonus
Discretionary stock-based long-term incentives (eligibility may vary based on role)
Paid time off
Company-sponsored medical, dental, vision, and life insurance plans
Company
Gilead Sciences
Gilead Sciences is a biopharmaceutical company that discovers, develops, manufactures and commercializes therapies for critical diseases.
10001+ employees
H1B Sponsorship
Gilead Sciences has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (269)
2024 (241)
2023 (222)
2022 (208)
2021 (235)
2020 (187)
Funding
Current Stage
Public CompanyTotal Funding
$4.41BKey Investors
Abingworth
2024-11-13Post Ipo Debt· $3.5M
2024-02-29Post Ipo Equity· $210M
2023-09-07Post Ipo Debt· $2B
Leadership Team
Keeley Wettan
Senior Vice President, Legal
Patrick Loerch
Senior Vice President, Clinical Data Science
Recent News
2026-01-23
GlobeNewswire
2026-01-22
Company data provided by crunchbase