Email Marketing Campaign Specialist jobs in United States
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Lexipol · 5 hours ago

Email Marketing Campaign Specialist

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$70K/yr - $80K/yr
date3+ years exp

Lexipol is dedicated to creating safer communities through innovative content and technology. They are seeking an Email Marketing Campaign Specialist to build and optimize targeted email programs that enhance lead generation and support marketing initiatives for public safety and local government audiences.

ConsultingGovernmentPublic SafetyRisk ManagementSoftwareTraining
badNo H1Bnote

Responsibilities

Build, launch, and optimize national and state-by-state email marketing campaigns within Pardot / Account Engagement
Create automated nurture sequences tailored to lifecycle stage, role, and industry
Develop segmented lists and dynamic content to maximize relevance and engagement
Manage lead routing and ensure smooth alignment between Pardot and Salesforce
Maintain email templates, engagement programs, preference centers, and automation rules
Support ABM strategies by developing highly tailored email outreach for target agencies and accounts
Work with Sales and Growth Marketing to align messaging with account-specific challenges and goals
Track ABM campaign effectiveness and report key insights to stakeholders
Monitor campaign performance and recommend data-driven enhancements
Conduct A/B tests on subject lines, content, send times, and segmentation logic
Partner with Growth Marketing and Sales to ensure campaigns support pipeline goals
Ensure data integrity and compliance with email regulations (CAN-SPAM, etc.)

Qualification

Pardot / Salesforce Account EngagementB2B email marketingSalesforce CRMLifecycle email strategyABM email strategyOrganizational skillsCommunication skillsCross-functional collaboration

Required

3–5 years of on the job B2B hands-on email marketing experience
Record of writing B2B emails that produce results in marketing campaigns
Strong proficiency with Pardot / Salesforce Account Engagement
Experience with Salesforce CRM
Background in lifecycle, nurture, or ABM email strategy
Exceptional organizational skills and attention to detail
Ability to manage multiple campaigns simultaneously
Strong communication and cross-functional collaboration skills

Preferred

Experience in SaaS or B2B marketing
Familiarity with segmentation modeling
Experience supporting state-level or geographically dispersed campaigns
History of improving workflow efficiency through automation or AI

Benefits

401(k) with Company match
Flexible paid time off plan

Company

Lexipol

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Lexipol empowers first responders and public servants with mission-critical solutions to best meet community needs safely and responsibly.
dateFounded in 2003
location
Frisco, Texas, USA
people-size201-500 employees
web-link
https://www.lexipol.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
2021-10-12Acquired
2021-03-30Private Equity

Leadership Team

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Bruce Praet
Co-Founder and Director
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Manu Mittal
Chief Financial Officer / Chief Administrative Officer (GTCR portfolio Company)
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Company data provided by crunchbase