Paleovalley · 7 hours ago
Marketing Analytics Manager
United States
Full-time
Remote
Mid Level
$75K/yr - $105K/yr
3+ years expPaleovalley is a company committed to real food that heals people, animals, and the planet. As a Marketing Analytics Manager, you will analyze data to provide insights that support marketing and growth strategies, ensuring that teams have the necessary information for decision-making.
Consumer GoodsDietary SupplementsE-CommerceNutrition
No H1B
Responsibilities
Analyze marketing, acquisition, and lifecycle performance data, including repurchase rates, customer retention, funnel drop-offs, and LTV trends
Build, maintain, and optimize Mixpanel dashboards, funnels, and behavioral reports
Diagnose and resolve tracking issues across pixels, scripts, UTMs, events, and server-side integrations (Meta CAPI, TikTok Events API, Mixpanel server-side)
Develop unified reporting and dashboards that combine data from Shopify, Mixpanel, GA4, Klaviyo, MySQL, and ad platforms
Identify insights that drive improvements in ROAS, retention, acquisition efficiency, and customer experience
Partner with paid media, email, demand and supply planners, and product teams to refine KPIs, improve tracking, and establish clean data flows
Conduct regular data quality checks and maintain processes that ensure accuracy, consistency, and reliable attribution
Translate complex analytical findings into simple, actionable insights for stakeholders across the company
Qualification
Required
Bachelor's degree in statistics, mathematics, computer science, data analytics, or equivalent hands-on experience
3+ years of marketing analytics experience, ideally within e-commerce or subscription-based DTC
Minimum 2-3 years of hands-on Mixpanel experience (funnels, dashboards, behavioral analysis)
Strong proficiency in SQL and MySQL, including building and troubleshooting queries and workflows
Strong skills with GA4, Google Tag Manager, and server-side tracking (Meta CAPI, TikTok Events API)
Understanding of pixels, scripts, event tracking, UTMs, and platform integrations
Experience with email marketing systems such as Klaviyo (preferred) or Mailchimp
Ability to turn complex data into simple, actionable recommendations for non-technical teams
Proactive, autonomous working style with strong communication skills
Analytical rigor with experience in customer segmentation, retention analytics, and LTV modeling
Preferred
Experience in CPG, supplements, wellness, or organic/healthy consumer brands
Advanced Klaviyo experience (segmentation, attribution troubleshooting, deliverability)
Subscription-model analysis (cohorts, churn, LTV forecasting)
Experience supporting high-volume paid acquisition environments
Familiarity with Monday.com, Microsoft, Elevar, and AppLovin' are a big bonus
Familiarity with Connected TV (CTV) advertising and performance measurement, including understanding of attribution, incrementality, and cross-channel impact
Hands-on experience with Google BigQuery, including querying large datasets using SQL and supporting marketing performance reporting/attribution
Benefits
Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others
Company
Paleovalley
Paleovalley operates as an online store that provides nutrient density products.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Shane Gramling
Sr. Conversion Optimization Manager | Front-End Web Designer/Dev | CRO UX UI
Recent News
2023-12-21
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