Cirrus Systems, Inc. · 2 hours ago
Senior Director of Channel Sales
Dallas, TX
Full-time
Onsite
Director/Executive
10+ years expCirrus Systems, Inc. is a HaaS technology enabled electronics provider that is changing the signage industry with innovative solutions. The Senior Director of Channel Sales will be responsible for building and optimizing a go-to-market organization to scale revenue significantly and establish a strong reseller network.
ElectronicsLightingManufacturing
Responsibilities
Build upon and scale a strong reseller network, defining clear ICPs, segmentation, pricing and packaging, funnel architecture, and sales motions that compound as the business grows
Build, lead, and develop high-performing sales teams across channel and partner motions—establishing clear quotas, incentive structures, coaching standards, and accountability that consistently translate effort into results
Own marketing outcomes end-to-end, ensuring demand generation, performance marketing, lifecycle, and product marketing are tightly aligned to pipeline creation and revenue targets—not vanity metrics
Establish operating excellence through disciplined forecasting, rigorous pipeline management, cohort and conversion analysis, CAC/LTV optimization, and forward-looking capacity planning
Architect and activate cross-channel leverage by: Converting sign-channel relationships into scalable demand sources, Partner with our SaaS motion to recruit, enable, and monetize installer and service partners, Creating reinforcing feedback loops where each channel accelerates the others
Define and execute a single, coherent go-to-market strategy that unifies the organization while intelligently accounting for different buyer personas, sales cycles, and economic profiles across channels
Partner closely with Product, Finance, and Operations to align roadmap priorities, unit economics, and growth investments—ensuring scale is both fast and durable
Act as the executive owner of revenue alongside the CEO and Board, bringing clarity, data, and decisive recommendations during critical growth and investment decisions
Continuously assess market dynamics and emerging competitive threats to extend Cirrus’s first-mover advantage and keep the company ahead of the curve
Qualification
Required
10+ years of progressive experience building and scaling revenue organizations in channel sales, SaaS or SaaS-led HaaS businesses
Proven track record taking a product from early revenue to 10x–100x scale, not just managing at steady state
Deep fluency in GTM mechanics: funnel design, forecasting, comp architecture, pricing, retention, and expansion
Career progression within a sales-led organization, including direct leadership of Sales Managers and frontline teams across new business, account management, customer success, and post-sale revenue growth functions (e.g., renewals, upsell, cross-sell, and inside-led expansion)
Experience owning both Sales and Marketing with direct accountability for results
Proven ability to test, iterate, and launch pricing and monetization models, using data and customer feedback to drive continuous improvement
Strong operator mindset: disciplined, data-driven, and intolerant of sloppy execution
Ability to intelligently integrate channel strategies without allowing them to dilute SaaS velocity or focus
Builder of high-performance teams, with an A-player bar, high accountability, and an underdog, win-through-execution ethos
High intellectual horsepower, relentless work ethic, and a bias toward action and ownership
Bachelor's degree required
Preferred
MBA or equivalent experience preferred
Company
Cirrus Systems, Inc.
Cirrus is a technology and digital solutions provider that is changing the industry by making high-quality, high-definition digital signage an affordable solution for our customers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$4.05MKey Investors
Maine Technology Institute
2024-02-08Series Unknown· $4M
2017-12-05Grant· $0.03M
2017-08-22Grant· $0.02M
Leadership Team
Dan Kerluke
Chief Growth Officer
Recent News
Maine Technology Institute
2022-05-19
Company data provided by crunchbase