eBay · 7 hours ago
Social Media Lead, eBay Live
San Francisco Bay Area
Full-time
Onsite
Senior Level
$144K/yr - $193K/yr
6+ years expeBay is a global ecommerce leader committed to reinventing the future of ecommerce. The Senior Manager of Social Media & Influencer will define, lead, and evolve eBay Live’s social presence and creator ecosystem, driving the overall social media strategy and building awareness and engagement across communities.
AuctionsE-CommerceInternetMarketplaceRetail
Responsibilities
Lead the end-to-end social media strategy for eBay Live across multiple platforms, ensuring alignment with the broader eBay brand and growth objectives
Build and scale a social ecosystem that drives awareness of live programming, highlights key cultural moments, and grows an active community of buyers and sellers
Serve as a senior strategic partner to cross-functional teams — including product, integrated marketing, creator partnerships, and eBay Live leadership — to align priorities and storytelling
Develop and manage creator relationships, from micro-influencers to marquee talent, to co-create content, host shows, and amplify key moments in the eBay Live calendar
Establish and oversee social measurement frameworks, providing insights that inform performance, community engagement, and brand equity
Lead a team and external partners/agencies, fostering a test-and-learn culture that embraces creativity, agility, and innovation in live and social-first content
Champion the voice of community, ensuring that buyer and seller perspectives inform strategy, content, and platform decisions
Advise executives and senior stakeholders on emerging trends, creator culture, and the evolving live commerce landscape to position eBay as a leader in social innovation
Qualification
Required
6-8 + years of experience in social media, digital marketing, or brand strategy, including leadership of cross-functional or agency teams
Proven ability to launch, scale, and optimize the social presence of a new or evolving product, platform, or live content experience
Deep understanding of creator culture, community building, and social platform ecosystems (Instagram, TikTok, YouTube, Threads/X, Twitch, Reddit, Discord)
Demonstrated success in driving business growth and impact through innovative social strategies
Strong experience partnering with creators and influencers across various tiers to drive credibility and engagement
Skilled in data-driven storytelling — using analytics, tools, and insights to inform strategy, optimize content, and measure success across organic and paid programs
Exceptional communication and executive presence, with a proven ability to influence senior stakeholders and translate insights into business impact
Experience working in fast-paced, high-growth, or platform-driven environments where adaptability and innovation are key
Preferred
Active participant in live commerce, collecting, or marketplace culture with firsthand understanding of enthusiast communities
Benefits
Target bonus
Restricted stock units
Full range of medical
Financial
401(k) eligibility
Various paid time off benefits
PTO
Parental leave
Company
eBay
eBay is a global online marketplace enabling users to buy, sell, and auction new or used items across various categories.
10001+ employees
H1B Sponsorship
eBay has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (572)
2024 (883)
2023 (779)
2022 (682)
2021 (748)
2020 (766)
Funding
Current Stage
Public CompanyTotal Funding
$1.16BKey Investors
Benchmark
2022-11-07Post Ipo Debt· $1.15B
1998-09-24IPO
1998-01-01Series Unknown
Leadership Team
Jamie Iannone
CEO
Alex Kazim
VP, GM eBay Services
Recent News
Digital Commerce 360
2026-01-23
2026-01-22
Company data provided by crunchbase