Sol-ti · 6 hours ago
E-Commerce & Performance Marketing Manager
Sol-ti is a manufacturer specializing in SuperFood Beverages and Wellness Shots. The E-Commerce & Digital Marketing Manager is responsible for building and executing a comprehensive digital strategy to drive customer acquisition, conversion, and retention across online channels, while overseeing the performance of e-commerce platforms and digital campaigns.
Consumer GoodsFood and BeveragemHealth
Responsibilities
Develop and execute strategies to increase traffic, conversion rate, AOV, subscription enrollment, and customer lifetime value
Manage marketplace operations (Amazon Seller/Vendor Central), including pricing, content, ratings & reviews, advertising, and profitability
Collaborate with Supply Chain to forecast demand, manage inventory, and minimize stockouts
Lead integrated digital campaigns across paid media (Meta, Google, TikTok, Programmatic), email, SMS, and partnerships
Strengthen brand visibility through SEO, content marketing, influencers, and affiliate partnerships
Manage agency partners, freelancers, and internal resources to ensure high-quality execution
Establish robust performance dashboards and KPIs for all digital channels
Align digital strategy with brand, sales, and product launches
Work closely with Finance on budgeting, forecasting, and evaluating ROI of digital initiatives
Qualification
Required
3–5+ years of experience in e-commerce and/or digital marketing, preferably within CPG, beverage, or food industries
Proven success managing DTC websites and Amazon or major marketplaces
Strong command of digital analytics tools
Expertise in paid media campaign management and optimization
Exceptional project management, communication, and leadership skills
Experience with: Klayvio, Shopify, Wingify and A/B Testing tools, Meta, Instacart, AWS
Benefits
Employee Equity Incentive Plan
Performance-based bonuses
Health Insurance programs with industry leading contributions towards your premium
Referral Programs and free access to our functional beverages and supplements to enjoy while at work or home
80 hours of paid time off, two floating holidays and eight paid company holidays.
Company
Sol-ti
Sol-ti markets a range of healthcare products such as Pure Green, Watermelon Mint, Jasmine Pearl, and Charcoal Lemonade.