AMD · 14 hours ago
Director, Global Demand Gen & Account-Based Experience (ABX)
Santa Clara, CA
Full-time
Onsite
Director/Executive
$202K/yr - $304K/yrAMD is a leading company focused on innovative computing experiences, and they are seeking a Director of Global Demand Generation & Account-Based Experience to lead their global demand engine. The role involves owning the engagement and conversion strategies for high-value B2B accounts, while collaborating with various marketing and sales teams to drive measurable pipeline and revenue impact.
AI InfrastructureArtificial Intelligence (AI)Cloud ComputingComputerEmbedded SystemsGPUHardwareSemiconductor
No H1B
Responsibilities
Own AMD’s global demand generation and ABX strategy for B2B customers across the full funnel, from awareness and engagement to pipeline creation, acceleration, and revenue contribution
Lead a Global ABX Center of Excellence, defining scalable frameworks for 1:1, 1:few, and 1:many account strategies, including account selection and vertical personalization
Influence campaign strategy and design to maximize activation efficacy and account targeting, driving consistent buying-group engagement across the customer journey using digital and field programs
Architect and scale integrated, multi-channel demand programs across account-based advertising, paid media, organic channels, email and nurture, and third-party content syndication
Develop global ABX playbooks and digital toolkits with tailored industry personalization, and best practices that enable consistent execution across regions
Partner with Marketing Operations and martech teams to define and optimize the ABX martech roadmap, data strategy, account insights, and funnel operations
Set success metrics, monitor performance, and provide executive insights on engagement, pipeline, and revenue
Lead and develop a global team of demand generation and ABX specialists, fostering a culture of accountability, experimentation, and continuous improvement
Drive strong alignment with Sales, Field Marketing, Segment and Product Marketing, Brand, Media, and BI through regular planning, business reviews, and performance updates
Qualification
Required
Strategic, data-driven marketing leader
Ability to navigate complexity and influence cross-functional partners
Customer- and account-centric mindset
Experience in building programs that drive measurable business impact
Technical know-how and ABX platform strengths
Clear communication skills
Empathy in leadership
Balance of confidence with humility
Ownership of global demand generation and ABX strategy for B2B customers
Leadership of a Global ABX Center of Excellence
Influence campaign strategy and design for account targeting
Architect and scale integrated, multi-channel demand programs
Development of global ABX playbooks and digital toolkits
Partnership with Marketing Operations and martech teams
Setting success metrics and monitoring performance
Leadership and development of a global team of demand generation and ABX specialists
Driving alignment with Sales, Field Marketing, Segment and Product Marketing, Brand, Media, and BI
Preferred
Deep expertise in Account-Based Marketing / Account-Based Experience
Hands-on use of platforms such as Demandbase or 6sense
Proven success driving measurable pipeline, revenue, and growth through scaled, multi-channel B2B digital and field marketing programs
In-depth knowledge of emerging ABM trends
Strong experience leveraging marketing automation
Strong working knowledge of Salesforce (SFDC), marketing automation platforms, and demand analytics
Demonstrated ability to partner cross-functionally with various teams
Strong analytical skills with the ability to translate insights into clear recommendations
Bachelor's degree in Marketing, Business, Communications, or a related field
Benefits
AMD benefits at a glance.
Company
AMD
Advanced Micro Devices is a semiconductor company that designs and develops graphics units, processors, and media solutions.
Founded in 1969
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
OpenAIDaniel Loeb
2025-10-06Post Ipo Equity
2023-03-02Post Ipo Equity
2021-06-29Post Ipo Equity
Leadership Team
Lisa Su
Chair & CEO
Mark Papermaster
CTO and EVP
Recent News
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2026-01-23
2026-01-22
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