Ingenio · 5 hours ago
Senior Data Analyst
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $145K/yr
5+ years expIngenio is a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. As a Senior Data Analyst, you will own end-to-end lifecycle marketing measurement and analysis, delivering actionable insights to improve acquisition efficiency and optimize customer lifetime value.
AppsE-CommerceE-Commerce PlatformsInformation ServicesInformation TechnologyInternetMessagingMobileSoftwareWellness
No H1B
Responsibilities
Lead full-funnel acquisition conversion analysis, tracking performance from media channels through site/app visits, sign-up, and first billed minutes
Partner closely with Acquisition teams to surface actionable insights, drive accountability, and accelerate growth
Collaborate with Retention teams to improve new-customer activation and increase monetization among repeat customers
Work cross-functionally to design, execute, and analyze A/B experiments, applying rigorous analytical and statistical methods to continuously improve outcomes
Build and maintain dashboards and reporting that track key KPIs and clearly communicate marketing effectiveness and ROI
Identify high-value target audiences, inform marketing strategy, and optimize campaign tactics by proactively exploring data and translating insights into clear, performance-driving recommendations
Qualification
Required
5+ years of experience in full-funnel conversion analytics and retention/CRM analytics
Proven experience driving impact through acquisition, conversion, and retention analysis
Strong ability to translate complex data into clear, actionable insights that influence decisions and outcomes
Deep expertise in funnel analysis, cohort analysis, and lifecycle measurement
Demonstrated success designing, executing, and interpreting A/B experiments and test-and-learn programs
Strong analytical and statistical foundation, with the ability to assess impact, lift, and ROI
Advanced proficiency in SQL and Python for analysis, modeling, and experimentation
Experience working with large, event-level datasets
Experience building and maintaining executive-ready dashboards (Tableau or equivalent) that drive accountability
Hands-on experience with Mixpanel
Comfort partnering cross-functionally with Marketing, Product, and Growth teams to deliver measurable results
Experience applying machine learning or predictive models to business problems (e.g., propensity, churn, recommendations)
Strong communication skills, with the ability to influence both technical and non-technical stakeholders
Bachelor's degree required in Statistics, Mathematics, Economics, Computer Science, Engineering, or a closely related quantitative field
Benefits
Premium medical, dental, and vision insurance
Generous holiday and PTO policies (including Birthday PTO!)
Summer Fridays
Technology stipend
401k matching program
Lunch
Wellness allowance
Training and development opportunities and allowance
Fun and inclusive in-person and virtual events
Company
Ingenio
Ingenio is a knowledge-commerce platform, connecting customers and advisors through its proprietary web and telephony technology solutions.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$289MKey Investors
Alpine InvestorsBenchmark
2021-08-05Secondary Market· $232M
2013-05-01Acquired
2000-10-11Series C· $42M
Leadership Team
J
Jonathan Rochez
Vice President, Engineering
Recent News
2022-05-02
Company data provided by crunchbase