The University of Texas at Austin · 21 hours ago
Director of Marketing and Communications
Austin, TX
Full-time
Onsite
Director/Executive
$90K/yr - $90K/yr
8+ years expThe University of Texas at Austin is a leading institution known for its excellence in education and research. The Director of Marketing and Communications plays a pivotal role in crafting compelling marketing campaigns that promote philanthropy and support the university's mission, utilizing various storytelling channels and managing the editorial calendar.
Corporate TrainingEducationHigher EducationUniversities
No H1B
Responsibilities
Collaborate with the Executive Director to implement marketing and communication strategies aligned with institutional priorities
Oversee Development campaigns from marketing strategy to results with minimal direction, including campaigns to build donor pipeline and automated journeys that nurture prospective donors to make a gift
Develop content strategy across multiple channels, including web; create and manage a comprehensive editorial calendar ensuring alignment with strategic goals, campaign timelines and time-sensitive story hooks
Develop, implement and regularly evaluate processes for effective donor story collection from UT collaborators, including administrators, faculty, staff and fundraisers across all colleges, schools, and units
Write compelling content and stories – from long-format profiles to punchy marketing copy – that adhere to AP Style and UT standards; edit content written by team members
Serve as managing editor for University Development publications, including Texas Leader magazine and the Grateful impact report
Work with video production crews to create inspiring impact stories used across multiple channels
Provide programming support for donor events, including the Texas Leadership Society Luncheon and others assigned
Lead and mentor team members and foster a culture of service, care and high performance
Work with University Marketing and Communications to coordinate gift announcements and media relations requests
Monitor trends and technologies that will place University Development at the forefront of marketing innovations
Manage budgets
Other duties as assigned
Qualification
Required
Bachelor's degree in communications, marketing, journalism, public relations or related field
Minimum 8 years of progressive experience in a marketing and communications role with at least 3 years of experience in a managerial role
Proven track record creating and executing successful marketing and communications campaigns in a development, higher education or comparable industry, that generate leads and build pipelines
Ability to translate campaign strategy into executable project plans with defined scopes, owners, dependencies and deadlines
Experience writing for higher education or nonprofit communications focused on donors or alumni
Experience working with video production teams to identify and create inspiring impact stories
Experience managing a complex and comprehensive editorial calendar
Proficiency with project management tools (e.g. Asana) and editorial planning tools
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Preferred
Master's degree in a related field
Experience with digital analytics and performance reporting: familiarity with CRM-driven communications and segmentation
Familiarity with the higher education landscape and the unique communication needs of a university environment
PR/media relations experience
Video production skills
Benefits
The University provides a competitive benefits package that includes insurance and retirement benefits in addition to other programs and services.
Texas Development supports growth by offering professional development opportunities that help every team member accomplish their goals, enrich their skillset and deepen their engagement with UT.
Company
The University of Texas at Austin
The University of Texas at Austin is one of the largest public universities in the United States.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Republic Capital Group
2022-09-14Series Unknown
Leadership Team
Will Whiting
Chief Development Officer
Recent News
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2025-12-16
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