OMD · 19 hours ago
Senior Director, Digital Activation
New York, NY
Full-time
Hybrid
Director/Executive
$120K/yr - $230K/yr
8+ years expOMD is the Cannes Lions 2024 Media Network of the Year and the world’s largest media network, seeking a Senior Director of Digital Activation. The role focuses on leading Paid Search strategies to drive retail performance, mentoring a team, and ensuring optimization of accounts to meet client objectives in a fast-paced environment.
AdvertisingCommunications InfrastructureDigital MediaMarketingSocial Media
Responsibilities
Lead Paid Search strategy to drive retail performance, focusing on business-critical KPIs such as revenue, ROAS, CPA, conversion rate, and other tactical metrics that influence daily account performance
Execute rigorous, fast-paced optimizations to meet retail performance targets, adapting quickly to changing conditions and opportunities
Oversee real-time testing and learning initiatives to drive continuous improvement, ensuring the team is consistently refining and evolving Paid Search strategies based on data and performance
Collaborate with clients to develop high-impact Paid Search roadmaps, providing actionable insights and recommendations that differentiate clients from competitors
Develop agile, data-driven campaign frameworks to ensure daily account performance is optimized through effective keyword management, bidding strategies, and ad copy refinement
Lead strategic meetings and provide performance updates that demonstrate actionable results and drive forward the overall business objectives
Provide thought leadership on performance marketing trends, Paid Search best practices, and emerging opportunities within retail media and ecommerce
Ensure full funnel integration between Paid Search and other channels to ensure seamless customer journeys and optimal performance
Mentor and develop a high-performing team, ensuring talent is equipped with the tools, training, and opportunities necessary for career growth and excellence in Paid Search management
Qualification
Required
8-10 years of experience in Paid Search, specifically focused on retail or e-commerce businesses
Strong hands-on experience with Google Ads, Bing Ads, and Paid Search tools like SA360; deep understanding of optimization tactics to drive performance
Proven ability to quickly adapt to changing KPIs and business needs, delivering agile and responsive Paid Search strategies
Experience managing high-profile retail accounts with a focus on performance-driven results
Exceptional analytical skills, with the ability to translate data into actionable insights for optimization and client reporting
Strong leadership capabilities, with a proven track record of managing and growing teams in a fast-paced, performance-driven environment
Excellent verbal and written communication skills, with the ability to confidently present strategies and performance results to clients
Bachelor's degree or equivalent experience required
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
OMD
OMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results.
10001+ employees
H1B Sponsorship
OMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (39)
2024 (25)
2023 (20)
2022 (12)
2021 (3)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Angela Knibb
Partner, Digital
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