OMD · 18 hours ago
Associate Director, Digital Activation
New York, NY
Full-time
Hybrid
Lead/Staff, Director/Executive
$70K/yr - $125K/yr
5+ years expOMD is a leading global media network recognized for its innovative and data-driven approach. The Associate Director of Digital Activation is responsible for leading the development and execution of digital media strategies, ensuring optimal performance and client satisfaction, while managing a team and overseeing campaign operations.
AdvertisingCommunications InfrastructureDigital MediaMarketingSocial Media
Responsibilities
Bring proactivity and leadership to the clients and the team
Provide excellent client service by being responsive, accountable and detail oriented
Build sound strategic frameworks that ladder up to client business goals
Set the tone and strategic direction of the team; built around growth and application of learnings
Understand and direct multiple user touch points that can influence creative and messaging strategies
Own consumer insights and inspire tactical representations of strong, clear media strategies
Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc
Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
Effectively manage budget
Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms
Managing the daily, weekly, monthly, quarterly client conversations related to digital media
Working side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
Overseeing billing and reconciliation process
Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
Qualification
Required
5+ years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
Experience managing media teams and client relationships
Experience working with large data sets and understanding of methodologies for evaluating data
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Excellent communication skills, ability to distill key ideas for non-digitally centric teams
Proven ability to work with and influence cross-functional teams
Strong knowledge of MS Excel and ability to coach others in shortcuts
Working knowledge of 3rd party verification tools, including IAS
Hands-on experience with campaign workflow tools, including Prisma
Preferred
Experience working with across several media channels
A curiosity in emerging media platforms
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
OMD
OMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results.
10001+ employees
H1B Sponsorship
OMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (39)
2024 (25)
2023 (20)
2022 (12)
2021 (3)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Angela Knibb
Partner, Digital
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